{"id":4452,"date":"2020-12-15T09:50:48","date_gmt":"2020-12-15T04:20:48","guid":{"rendered":"https:\/\/indiacityblog.com\/?p=4452"},"modified":"2020-12-15T09:50:48","modified_gmt":"2020-12-15T04:20:48","slug":"festive-season-2020-witnesses-surge-in-online-fmcg-shopping","status":"publish","type":"post","link":"https:\/\/indiacityblog.com\/retail\/festive-season-2020-witnesses-surge-in-online-fmcg-shopping-4452\/","title":{"rendered":"Festive season 2020 witnesses surge in online FMCG shopping"},"content":{"rendered":"
December 14: Market Researcher Nielson claimed in a research note that more people in India had bought routine goods during this festive season. Nielson researched about the online shopping scenario with the help of its e-commerce consumer panel. As compared to the previous year, the consumers preferred buying more product categories on e-commerce platforms.<\/p>\n
From October 15 to November 13, the sale of fast-moving consumer goods products stood at 20%. However, this percentage stood far below at 13.5% back in 2019. Neilson also said that FMCG’s online value stood at 5% of the total e-commerce sales, similar to last year’s number. Subsequently, the amount was 35% of all products bought online, in terms of units sold of the category compared to 30% count in 2019.<\/p>\n
The research also said the demand for personal care products had also surged this year. Kunal Gupta serving as the head of consumer intelligence in Nielson company, South Asia believed that typically people think that big days or festive days mark more sales in non-FMCG categories on e-commerce platforms.<\/p>\n