{"id":4322,"date":"2020-12-08T11:20:51","date_gmt":"2020-12-08T05:50:51","guid":{"rendered":"https:\/\/indiacityblog.com\/?p=4322"},"modified":"2020-12-08T11:20:51","modified_gmt":"2020-12-08T05:50:51","slug":"purple-style-labs-acquire-wendell-rodricks-to-scale-resort-wear-label","status":"publish","type":"post","link":"https:\/\/indiacityblog.com\/fashion\/purple-style-labs-acquire-wendell-rodricks-to-scale-resort-wear-label-4322\/","title":{"rendered":"Purple Style Labs acquire Wendell Rodricks to scale resort wear label"},"content":{"rendered":"
Mumbai, December 5: Purple Style Labs which is Mumbai-based fashion house has bought fashion label Wendell Rodricks. The step was taken to scale the resort wear label to level-up its e-commerce activities and flagship stores. Prior to Wendell Rodricks, they had also bought Pernia’s Pop Up Shop back in 2019. The duo begins its business both in domestic and international markets.<\/p>\n
Purple Style Labs has raised approx. $5 million from investors like Binny Bansal of Flipkart, Astarc Ventures and Jitendra Gupta of PayU India.<\/p>\n
Within the span of 2 years of its acquisition, as claimed by Purple Style Labs, has grown Pernia’s Pop-Up Shop 10 times. They have their stores in cities like Delhi, Mumbai, Hyderabad, Kolkata, Bengaluru. They also initiated its first international store in Mayfair, London in the previous year. The brands wish to create the same or bigger impact with its merger of Wendell Rodricks.<\/p>\n