{"id":3580,"date":"2020-07-20T11:59:03","date_gmt":"2020-07-20T06:29:03","guid":{"rendered":"http:\/\/172.105.37.82\/?p=3580"},"modified":"2020-07-20T11:59:03","modified_gmt":"2020-07-20T06:29:03","slug":"targeting-customers-to-drive-sales-in-era-of-new-normal-facebook-bcg-report","status":"publish","type":"post","link":"https:\/\/indiacityblog.com\/fashion\/targeting-customers-to-drive-sales-in-era-of-new-normal-facebook-bcg-report-3580\/","title":{"rendered":"Targeting customers to drive sales in era of “new normal”: Facebook-BCG Report"},"content":{"rendered":"
The COVID-19 pandemic has changed the way consumers behave, causing short term as well as long-lasting changes. In order to provide businesses with the vital knowledge to build pave a new path and adapt accordingly, Facebook along with Boston Consulting Group (BCG) came out with a consumer sentiment survey, named \u2018Turn the Tide\u2019, which aims to serve a reference point on consumer insights, trends, and guidance for the industry, brands, and agencies as they begin to negotiate the commencement of operations. Facebook and BCG have focused on how the spending sentiment is translating differently across categories and have provided recommendations for businesses to build for new path-to-purchase journeys.<\/p>\n
Apparel, which is a popular product category has experienced weaker consumer spending sentiment as the financial uncertainty amid COVID-19 rises. According to the report, Apparel is one of the declining categories since consumers face or expect a crunch in their income increases, hence, prioritize essential goods and services. Additionally, the survey conducted by Facebook and BCG has noted that as consumers are not stepping out of their homes as often which is why social occasion clothing requirements are being severely impacted.<\/p>\n
Key highlights from the report:<\/strong><\/p>\n The COVID-19 pandemic has impacted the socio-economic fabric of India in the following ways:<\/p>\n 7 consumer trends that will shape up the demand in the Apparel category:<\/strong><\/p>\n In the pre-COVID era, apparel as a category in India was growing steadily and consistently. During 2015-2019, the apparel industry grew at a CAGR of 13%, with 90% of sales being driven through the unorganized sector. 67% of shopping was done through modern trade channels, in contrast to a mere 7% through online channels. Albeit small, the online channel is boosting fast, the online channel grew at a CAGR of 34% from 2015-19.<\/p>\n Paving a new path to drive purchase:<\/strong><\/p>\n Pre-purchase<\/strong><\/p>\n Purchase<\/strong><\/p>\n Post-purchase<\/strong><\/p>\n Apparel is one of the declining categories since consumers face or expect a crunch in their income increases, hence, prioritize<\/p>\n","protected":false},"author":10,"featured_media":3581,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3,1006],"tags":[],"yst_prominent_words":[949,5889,1260,5912,5915,5911,5913,5917,5916,5910,5880,5904,5918,5891,5906,5914,5909,5890,5905,5881],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/posts\/3580"}],"collection":[{"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/comments?post=3580"}],"version-history":[{"count":0,"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/posts\/3580\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/media\/3581"}],"wp:attachment":[{"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/media?parent=3580"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/categories?post=3580"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/tags?post=3580"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/yst_prominent_words?post=3580"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
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