{"id":1892,"date":"2020-04-18T03:46:08","date_gmt":"2020-04-17T22:16:08","guid":{"rendered":"http:\/\/172.105.37.82\/?p=1892"},"modified":"2020-04-21T17:30:35","modified_gmt":"2020-04-21T12:00:35","slug":"as-sales-tank-fashion-ecommerce-companies-resort-to-buy-now-pay-later-concept","status":"publish","type":"post","link":"https:\/\/indiacityblog.com\/fashion\/as-sales-tank-fashion-ecommerce-companies-resort-to-buy-now-pay-later-concept-1892\/","title":{"rendered":"As sales tank, Fashion eCommerce companies resort to \u201cbuy now pay later\u201d concept"},"content":{"rendered":"\r\n

As the companies stay hung through a thread due to the lockdown imposed by the government as a vital measure to prevent the spread of the coronavirus disease, the eCommerce fashion sites find their way out.<\/p>\r\n

Many fashion websites like Tjori, Voylla, Peachmode amongst others are trying to entice customers with great discounts and special sales up to 80% with a promise to deliver it to them after the lockdown. This move comes with a simple intention to cut down the growing pile of inventory in the warehouses and to attract more and more customers, as they have abundant time to scroll through the collection of these websites while they sit at home.<\/p>\r\n

\u201cPeople are sitting at home and have more time to engage with the brand and look through our products. We do not want to close our doors on them,\u201d said Vishwas Shringi, founder of Voylla, which sells jewelry and other fashion accessories,<\/p>\r\n

This concept of \u201cbuy now pay later\u201d is helping the e-tailers achieve their objective as a famous fashion website \u201cTjori\u201d was able to achieve its target of 70% normal sales as a result of this initiative and started manufacturing essential items like sanitizers and disinfectants in the wake of coronavirus pandemic. On the other hand,\u00a0large eCommerce companies still choose to keep their deliveries at a halt for the non-essential items while disseminating the essential products throughout the country.

\u201cWe built our lineup for the season and had already made purchases and had to pay our weavers and craftsmen,\u201d said Mansi Gupta, founder, Tjori that sells home decor, apparel, and other lifestyle products.<\/p>\r\n

\"\"
Courtesy-Tjori<\/figcaption><\/figure>\r\n

Peachmode, another fashion selling website has also opted for the same model on which Anupam Tulsyan, the co-founder comments \u201cWe are giving 25% more discount on selling price without looking at our margins.<\/p>\r\n

The ban on nonessential items during the period of lockdown put many businesses in economic stress and left them wondering about their survival in the market, but as the saying goes \u201cnecessity is the mother of invention\u201d it seems as if companies have pivoted their ways of conducting business and are trying unique approaches.

The eCommerce companies are somehow still managing to take orders from the customers and are not completely shut as compared to the \u201cbrick and mortar\u201d stores. This has compelled many large retailers like Reliance Retail, Levis Strauss, etc. to contemplate on their online presence.<\/p>\r\n","protected":false},"excerpt":{"rendered":"

As the companies stay hung through a thread due to the lockdown imposed by the government as a vital measure<\/p>\n","protected":false},"author":10,"featured_media":1908,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3,1006],"tags":[],"yst_prominent_words":[3434,2501,2809,571,3427,3426,104,2030,1308,2503,1627,3431,231,2502,3432,746,3428,3430,1870,3429],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/posts\/1892"}],"collection":[{"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/comments?post=1892"}],"version-history":[{"count":0,"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/posts\/1892\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/media\/1908"}],"wp:attachment":[{"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/media?parent=1892"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/categories?post=1892"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/tags?post=1892"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/yst_prominent_words?post=1892"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}