{"id":1710,"date":"2020-04-15T12:21:42","date_gmt":"2020-04-15T06:51:42","guid":{"rendered":"http:\/\/172.105.37.82\/?p=1710"},"modified":"2020-08-02T00:43:32","modified_gmt":"2020-08-01T19:13:32","slug":"emergence-of-food-styling-to-transformation-of-fb-industry-india","status":"publish","type":"post","link":"https:\/\/indiacityblog.com\/food\/emergence-of-food-styling-to-transformation-of-fb-industry-india-1710\/","title":{"rendered":"How emergence of food styling led to transformation of F&B industry in India"},"content":{"rendered":"
Style has become a part and parcel of life, creeping its way into some of the most unexpected parts of our life. It was in my quest to define the style, that I came across the concept of \u2018Food styling\u2019. <\/span><\/p>\n There was a time when style was considered the epicentre of fashion. It\u2019s unbelievable how the food industry has transformed itself through this simple concept. By modifying and bringing innovations in the packaging of the dish, restaurants tried to enhance the experience of the customer. Visual appearance, therefore, started gaining significance in the industry. Businesses used food styling to highlight their brand personality. For example, Certain restaurants whose expertise lies in desserts started packaging it in an exotic manner that would bring in a certain sense of excitement among the customers to visit the restaurant for the particular dish.<\/p>\n They enticed the audience with the idea that a particular food generates a specific lifestyle, thereby bringing a feeling of desire in the minds of consumers. As tourism developed and cuisines started playing a central role in the life of a tourist, it became a significant investment for me.\u00a0 <\/span>As the food and beverage industry grew, and wider horizons emerged, businesses set foot into enticing the consumers with newer methods. This resulted in the prominence of food styling.<\/span><\/p>\n <\/p>\n By modifying and bringing innovations in the packaging of the dish, restaurants tried to enhance the experience of the customer. Visual appearance, therefore, started gaining significance in the industry. Businesses used food styling to highlight their brand personality. <\/span>For example, certain restaurants whose expertise lies in desserts started packaging them in an attractive manner; one that would bring a sense of excitement among customers, which – they hoped – would be enough to bring them through the door again.<\/span><\/p>\n