{"id":1645,"date":"2020-04-23T19:17:17","date_gmt":"2020-04-23T13:47:17","guid":{"rendered":"http:\/\/172.105.37.82\/?p=1645"},"modified":"2020-04-23T19:17:17","modified_gmt":"2020-04-23T13:47:17","slug":"how-corona-outbreak-is-impacting-online-fashion-industry","status":"publish","type":"post","link":"https:\/\/indiacityblog.com\/fashion\/how-corona-outbreak-is-impacting-online-fashion-industry-1645\/","title":{"rendered":"How corona outbreak is impacting online fashion industry"},"content":{"rendered":"
Fashion in the earlier days was defined by the brands one wore until recently. With the advent of numerous e-commerce companies that have started flourishing in our economy, the fashion industry has taken a new turn. The affordability factor has seized the industry with companies like Amazon and Flipkart selling quality apparels at cheap rates, leading to customers delight.
\nThe E-commerce companies have been acting as a safe haven for the smaller business that wants to sell their produce and has been generating considerable profits for them. This cushion has been under attack due to the unforeseen pandemic that has hit the world. With supply chains being distorted and immeasurable delays taking place in the delivery of the goods, customers are distressed. Moreover, as incomes are under hold, spending has also taken a cut. This situation has led to customers buying only the essential commodities. This has hit the online fashion business and exposed their business models to an overwhelming threat. Where once companies like Amazon had its local labels as their top-selling products, they are now washed out by commodities like toilet paper, hand sanitizer, paper towels and the like.<\/p>\n