{"id":1224,"date":"2020-04-06T19:13:35","date_gmt":"2020-04-06T13:43:35","guid":{"rendered":"http:\/\/172.105.37.82\/?p=1224"},"modified":"2020-04-06T19:13:35","modified_gmt":"2020-04-06T13:43:35","slug":"how-wedding-industry-is-impacting-the-fashion-industry","status":"publish","type":"post","link":"https:\/\/indiacityblog.com\/fashion\/how-wedding-industry-is-impacting-the-fashion-industry-1224\/","title":{"rendered":"How wedding industry is impacting the fashion industry?"},"content":{"rendered":"
Wedding<\/strong>, the day two souls and two families get tied together in an everlasting bond. The day when they promise to stay together till eternity and thereafter. Undoubtedly, this day has to be as special<\/strong> and victorious<\/strong> as it can get and the families involved leave no space for any kind of mistake that could disgrace this lavish event. <\/strong><\/p>\n The Indian wedding industry is worth $50 million<\/strong> and is expected to grow by 25%.<\/strong> Out of 1,00,000 crores spent on Indian weddings<\/strong>, almost 10,000 crores account for the expenditure done on the wedding attires.<\/em> No Indian designer would afford to miss their hands on such a lucrative market.<\/p>\n Traditionally, the beginning of October marked the commencement of the festive period. Especially the nuptials, simply because the pleasant weather allowed the family members to adorn their heavily designed attires with ease and permitted the guests living abroad to attend the event. But now, with the changing mindsets and millennials taking charge of their wedding, this tradition is being replaced by a year-round wedding saga. Resulting in 10 million weddings a year.<\/strong><\/p>\n The wedding is usually a three to five days luxurious affair<\/strong>, in which not just the bride and the groom but every guest takes part with gusto. The practice of everyone dressing up magnificently has now become a custom and has given a great boom to the fashion industry. Colors have been greatly attached to each different aspect of the wedding and customizing outfits according to that has eventually been transformed into a tradition. Dresses play an integral role<\/strong> in wedding rituals.<\/p>\n The generation today is under the heavy influence of social media<\/strong> which makes weddings look like a palatial event. The impact of Bollywood weddings<\/strong> is also long felt by the wedding-fashion industry. From Deepika Padukone to Priyanka Chopra, and from Sonam Kapoor to the heiress of the Ambani family \u2018Isha Ambani\u2019, each one of them adorned elegant pieces from the popular designers around the globe and made lasting impacts on the spectators with their exquisite outfits and intricate jewelry. As a result of which, every bride now wants to wear a Sabyasachi<\/strong> or a Manish Malhotra<\/strong> on their memorable day.<\/p>\n