Jagpal:<\/strong> We’ve done this through having a strong team on the ground, a great programme and being clear that the fair has been inspired by India’s cultural heritage while maintaining a modern day identity.<\/p>\nOur aim is to make the India Art Fair a one stop shop for people who are interested in South Asian Art; and I think we’ve moved in the direction of achieving that and maintaining the Indian identity of the fair.<\/p>\n
Indian galleries and institutions make up a minimum of 70 percent of total floor space, representing the fair’s strong commitment to the region’s art. Comment.<\/strong><\/p>\nJagpal:<\/strong> While I’m fair director there’s a minimum of seventy percent for Indian galleries showing South Asian Art. It’s very important for us to support the galleries here and it’s really important for us to have a fair which has a strong identity as opposed to just being another generic international fair with a mix of art.<\/p>\nWhat we also do is we place key international pieces and artists, side by side with South Asian artists, so in fact, creating a platform where South Asian work is recognised on the same pedestal as international art. That is important to do for us and people to see it on the same level playing field.<\/p>\n
Do you think this has gone far to support the morale of artists in the region and create a demand for South Asian works?<\/strong><\/p>\nJagpal:<\/strong> The feedback I get is yes, and I really hope so, because the intention is that. If there is a guarantee that there is a fair amount of South Asian Art, then that will attract international galleries who represent South Asian arts works and artists.<\/p>\nBecause there are not many opportunities for this.<\/p>\n
There are not that many large scale fairs and exhibitions of South Asian and Indian art, so the fair also has a secondary role to play-it’s not only about buying we also want people to see your works in the first instance, and in the second decide whether or not they are able to buy.<\/p>\n
https:\/\/www.instagram.com\/p\/B57jSkLJSOw\/<\/p>\n
What are you looking forward to personally in this edition, and any specific pieces or artists you are interested in?<\/strong><\/p>\nJagpal<\/strong>: I think there are a couple of things-one thing I am please about and grateful for, is that the BMW Art Car is coming, and their company is supporting me now for now in my third fair and the fifth year in total.<\/p>\nWe also have the tent fa\u00e7ade being designed by a young contemporary Indian artist, that will be the biggest canvas in Delhi at the time.<\/p>\n
We also have some artists in residence, in addition to having workshops. We have workshops for everything from drawing to illustration to paper making. We are continuing on with our performance arts programme this year.<\/p>\n
We also have a Nigerian artist, who deals with human rights and freedom of expression flying in, so looking forward to his piece.<\/p>\n
There’s also a lot of activities that go on around Delhi in addition to the fair, openings, exhibits, smaller events, we try and light up Delhi a little bit. It’s important to give people who are visiting Delho to see as much as they can during their time here.<\/p>\n
Would you agree The Art Fair is a great place for art appreciation, information, study and networking?<\/strong><\/p>\nJagpal:<\/strong> I think it is; one of the things we have done is used our social media, our website, and other elements throughout the year to promote as much as we can the artists in their studios and the art making.<\/p>\nWe also have parallel programme throughout the year which keeps people up to date and informed about exhibits and happenings in different cities. We also support the public museums<\/p>\n
At the fair does we give information and people attend the talks and art projects, this leads them to be curious and study. The feedback we get is that people gain an all around experience which allows them to develop their own interest in art.<\/p>\n","protected":false},"excerpt":{"rendered":"
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