March 31: In order to promote wellness tourism in the state, the tourism department of Rajasthan is all set to sign an agreement at Jodhpur with Dr Sarvepalli Radhakrishnan Rajasthan Ayurveda University. The state tourism department aims at promoting wellness tourism for tourists similar to other states like Kerala and Uttarakhand.

The Chief Minister had also proposed setting up the International Centre of Excellence in Panchkkarm at Dr Sarvepalli Radhakrishnan Rajasthan Ayurved University along with the medical tourism centres on PPP mode during the announcements of the 2021-22 Budget.

Also, the department to exploring its possibilities of connecting with institutes like the National Ayurveda Institute based in Jaipur aiming to develop critical learning by setting up a template for others to improvise and follow.  Having an old ayurvedic tradition, Rajasthan has huge potential for tourism resource.

Also read: Jammu and Kashmir tourism department organises India Travel Mart to boost tourism

A senior government official, while bestowing information about the mechanism for the PPP model proposed to promote wellness tourism, has mentioned that the details will be out once they start tying up with ayurvedic institutes. However, the participation of the private sector will be responsible as they would be driving the segment.

During the FICCI-Rajasthan event, professor Pawan Kumar Godatwar, serving as Dean, Research, and Head of the Department of Roga Nidana, National Institute of Ayurveda, mentioned that Prakriti analysis can be built into the tourism packages which takes around 45 minutes.

He further added, “National Institute of Ayurveda, Jaipur is a national hub for Prakriti analysis. Customized packages can be made incorporating these ‘prehabilitation’ packages along with culinary packages. NIA would be happy to partner with the department of tourism.”

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