Jammu and Kashmir Tourism, March 25: Jammu and Kashmir Department of Tourism has recently organised a 3-day Indian Travel Mart aiming to boost its tourism awareness in the valley. This is a colourful showcase and it displays several destinations in the recently formed Union Territory.
The tourist departments of various states, representatives of several hotels and resorts from J&K and other nearby city have put the details of their respective attractive places. The visitors may even have a face-to-face interaction with the tour operators, hoteliers, travel agents if they wish to gather information about the forthcoming holiday season.
Jammu and Kashmir have always been beloved destination for tourists not from within the country but international travellers as well and this event is likely to bring more tourists.
Sharing his excitement over the Indian Travel Mart event, Ajay Gupta, Managing Director, India Travel Mart, was quoted as speaking to ANI, “Post COVID, this is the first such kind of physical exhibition in Jammu and Kashmir. The main aim of this event is to promote domestic tourism. The reason behind doing this in Jammu and Kashmir is to promote the Union Territory as a film location and encourage destination weddings, ice tourism, adventure tourism here. 100 to 150 tour operators and travel agents have come to participate in the event.”
He further said that “This has been organized at a time when international borders are closed and domestic tourism is receiving a very good response. The theme of Indian Travel Mart The theme of this event is ‘Ek Bharat Shreshtha Bharat’ and the destination has come up with we are proving very good packages for tourists. Gupta also emphasised on the fact that Earlier those people who used to prefer international locations for weddings and film shooting are now picking locations within the country for the same events. He mentioned that in Jammu and Kashmir, Here people are getting different packages for different domestic locations under one roof through this three-day event.”
VK Sehgal, a travel writer, and journalist said, “This event is a kind of advertisement and networking. Whenever there is a crisis, there is always a need for a resurgence after this crisis. So, this programme, post-COVID is very good as it provides a platform for the people for interaction. Secondly, there are places that are otherwise nowhere to be seen on a tourist map, people are made aware of them too in such events. This programme also gives information to the tourists planning to travel to newer places.”