January: Following the safety measures, for the first time, the India Tourism Mart 2021 is going to take place via a virtual meeting for the buyers and the sellers. This virtual meeting will be held from 18-20 February. The information was given by the Federation of Associations in India Tourism & Hospitality.
The first of the meeting was undertaken by the organisation back in 2015 as it was inaugurated by present Indian Prime Minister Narendra Modi. Emerged as a highly vibrant marketplace, the Christened Tourism Mart in 2018 was supported by the Ministry of Tourism. FAITH is a policy federation of all national associations representing Indian tourism, travel and hospitality industry. The event was graced by the presence of 250 buyers from 65 countries having B2B interactions from tourism exhibitors from India. These exhibitors consist of tour operators, hotels, state governments, travel agents, tourist transporters.
A FAITH statement said, “The elite international buyers reflect a strategic mix of target countries which are critical, developed and under developing markets for India. The tourism verticals in which B2B interactions take place reflect a mix between leisure, adventure, MICE, heritage and niche tourism sectors.”
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The India Tourism Mart is bound to discuss how the country’s tourism is strategic to its socio-economic goals as the country is focusing on post-pandemic revival. As covid vaccine has been approved of several countries, the travel and tourism is hoping to come back in action.
