Jewellery behemoth, Tanishq is set to resume operations in 328 stores across the country. Complying by the guidelines provided by the government, the jewellery retailer plans to open the first 50 stores on 10th May 2020.

Planning a phased opening, Tanishq has curated a “Gold Standard safety e-book” pertaining to the measures preventing the spread of the disease in the store. It covers all staff and customer touchpoints, entailing numerous safety measures, including contactless shopping and strict social distancing in the store.

Commenting on the reopening, Mr. Ajoy Chawla, CEO, Jewellery Division at Titan CompanyNSE -1.91 % Limited, “Jewellery buying is a moment of joy for a customer and we want to be part of that moment in a safe, hygienic, reassuring yet welcoming manner. The Gold Standard on safety and hygiene has been designed to keep customers and employees safe throughout the time they spend at the store. A lot of detailing has gone into processes, checks and training of our employees. We are reopening our stores in a phased manner because each store has to pass an eligibility test prior to commencing operations. This is to ensure each store is 100% prepared to manage the store, staff and customers.”

He further says, “As we obtain permissions from local authorities, stores are sanitised and a formal safety preparedness assessment is completed. Then stores are opened in a phased manner to ensure zero-defect compliance.”



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