Sephora to focus on tier 1 and 2 cities; plans to open another 75 stores in India


With the commencement of new decade, a lot of brands, both Indian and international, are planning to expand their ventures and invest in small towns including tier 2 and tier 3 cities for the company’s growth. Next up in the list is French beauty and personal care brand Sephora.

The brand is looking forward to increase its reach in Indian Market with the launch of another 75 stores across the country in the future. Four years since its launch in India, the company has seen an overwhelming response in the market and would like to invest more in the same domain.

According to the reports of The New Indian Express, Sephora had seen 50% of its sales from the metro cities in the country and would now like to shift its focus to tier 1 and tier 2 cities.

Commenting on the development, Sephora India, CEO, Vivek Bali said, “We are aggressively expanding. The initial target is to reach 50 stores in a few years from now. But after that, we are looking at expanding our footprints across 75 locations in the country.”

He further added, “Tier 1 and 2 cities have already contributed a lot to our customer base. The responses from cities such as Delhi, Noida, Gurgaon, Chandigarh, Lucknow, Indore, Ahmedabad, Pune, Hyderabad, Bengaluru and Chennai have been amazing.”



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