Rihanna, the iconic singer is all set to add one more feather to her ever so glorious cap by launching her skincare line soon.
The singer turned entrepreneur has officially announced in the May 2020 issue of British Vogue that the new product line under her brand Fenty is set to make its debut soon. “Skincare, it’s the truth. It either works or it doesn’t,” she told the magazine. The range is said to include products that will cover medicated and non-medicated skin care, soap, body care, and personal care products and related accessories such as kits, tools, and applicators. The brand’s patent was filed in March 2019 at the United States Patent and Trademark Office. However, the date of the release has not been revealed yet.
Rihanna is not just a celebrated singer but has evolved into a successful businesswoman. From beauty, lingerie to luxury, she has done it all without a fail. Her beauty line Fenty Beauty launched 3 years ago in 2017 has witnessed an enormous success. Apart from the global beauty market which is valued at $532 billion, Rihanna’s values and her unique approach to do business contribute tremendously to the success of the brand equally.
The brand happened to earn $600 million in its first year of commencement and grew to become a rage among the customers. The growing popularity of the brand caught the attention of LVMH, the conglomerate the owns some of the affluent luxury houses like Dior, Louis Vuitton, Givenchy, etc. which now has a 50% stake in the company.
Rihanna, popularly known as RiRi, has always believed in the idea of inclusivity, and her ventures are a clear reflection of that. From developing loungewear in all shapes and sizes to introducing 40 shades of foundation in one go to suit every skin tone, she lets no one go unnoticed.
Her brand Fenty Beauty, that derived its name from its founder’s surname, is a pioneer in launching a range of makeup products for every skin tone. Unlike other beauty brands this is not something that the singer believes to be magical, she rather normalizes the idea of having a makeup range for all kinds of skin tones. I’m shocked by people saying, ‘Oh my God, what made you think of making makeup for black girls?’”. “I’m like, ‘What? You thought this was, like, a marketing strategy? Like I’m a genius?’ It’s shocking most of the time, then it turns into disappointment that this is ground-breaking right now. In my mind, this was just normal.” She confesses in her interview with the magazine.
Her unique idea led to a revolutionary movement knows as the Fenty effect which urged other brands in the business of beauty to follow the same path and consider women of every skin color. Brands like Revlon, are inspired to inculcate the concept of inclusive marketing today and are stepping their game up to match up to the new standards set up by the budding entrepreneur.
Riri is fully committed to her “Beauty for all” approach. Whenever she discovers that a woman is unable to find the right product for herself, she makes sure that her shade is included in the next round of production.
Her ventures are all about quality and diversity “I refuse to release anything that is not up to par with my quality level,” she says. The personal touch that she adds to every product of her brands is another reason for her victory. From creating the content for her websites to writing products description, she does it all. Does she not have a team for all this? Of course, she does but she dwells on the idea of doing everything on her own as she says that “I do have a huge team, but I just don’t necessarily think their tone is mine. I’d feel like a fraud selling something that I can’t stand by.”
Be it her song or the products she introduces, her fans have always been excited about her new releases and now they have their eyes all set up for the next big launch.