Rihanna, the iconic singer is all set to add one more feather to her ever so glorious cap by launching her skincare line soon.
The singer turned entrepreneur has officially announced in the May 2020 issue of British Vogue that the new product line under her brand Fenty is set to make its debut soon. “Skincare, it’s the truth. It either works or it doesn’t,” she told the magazine. The range is said to include products that will cover medicated and non-medicated skin care, soap, body care, and personal care products and related accessories such as kits, tools, and applicators. The brand’s patent was filed in March 2019 at the United States Patent and Trademark Office. However, the date of the release has not been revealed yet.
Rihanna is not just a celebrated singer but has evolved into a successful businesswoman. From beauty, lingerie to luxury, she has done it all without a fail. Her beauty line Fenty Beauty launched 3 years ago in 2017 has witnessed an enormous success. Apart from the global beauty market which is valued at $532 billion, Rihanna’s values and her unique approach to do business contribute tremendously to the success of the brand equally.
The brand happened to earn $600 million in its first year of commencement and grew to become a rage among the customers. The growing popularity of the brand caught the attention of LVMH, the conglomerate the owns some of the affluent luxury houses like Dior, Louis Vuitton, Givenchy, etc. which now has a 50% stake in the company.
Rihanna, popularly known as RiRi, has always believed in the idea of inclusivity, and her ventures are a clear reflection of that. From developing loungewear in all shapes and sizes to introducing 40 shades of foundation in one go to suit every skin tone, she lets no one go unnoticed.
Her brand Fenty Beauty, that derived its name from its founder’s surname, is a pioneer in launching a range of makeup products for every skin tone. Unlike other beauty brands this is not something that the singer believes to be magical, she rather normalizes the idea of having a makeup range for all kinds of skin tones. I’m shocked by people saying, ‘Oh my God, what made you think of making makeup for black girls?’”. “I’m like, ‘What? You thought this was, like, a marketing strategy? Like I’m a genius?’ It’s shocking most of the time, then it turns into disappointment that this is ground-breaking right now. In my mind, this was just normal.” She confesses in her interview with the magazine.
Her unique idea led to a revolutionary movement knows as the Fenty effect which urged other brands in the business of beauty to follow the same path and consider women of every skin color. Brands like Revlon, are inspired to inculcate the concept of inclusive marketing today and are stepping their game up to match up to the new standards set up by the budding entrepreneur.
Riri is fully committed to her “Beauty for all” approach. Whenever she discovers that a woman is unable to find the right product for herself, she makes sure that her shade is included in the next round of production.
Her ventures are all about quality and diversity “I refuse to release anything that is not up to par with my quality level,” she says. The personal touch that she adds to every product of her brands is another reason for her victory. From creating the content for her websites to writing products description, she does it all. Does she not have a team for all this? Of course, she does but she dwells on the idea of doing everything on her own as she says that “I do have a huge team, but I just don’t necessarily think their tone is mine. I’d feel like a fraud selling something that I can’t stand by.”
Be it her song or the products she introduces, her fans have always been excited about her new releases and now they have their eyes all set up for the next big launch.
Asa as Indian brand launches online with natural products
22, January: Realising the need for natural products, Asa has launched online as a new Indian cosmetics and wellness brand using the refillable packaging and natural ingredients. The product range of the new beauty brand includes lipsticks, concealers, mascaras, lip & cheek tints, cream correctors among its other wide variety of products. The newly launched brand Asa is a dedicated e-commerce platform and is providing free shipping all across India.
Sharing her take on why she decided to launch the brand, Asa’s founder, Asha Jindal Khaitan quoted, “The waste produced by the makeup industry has been overlooked for a long time now which is why creating an option that is meant to last, rather than just being for a one time use, was the need of the hour.”
The co-founder of the brand, Sukriti Jindal Khaitan, told Vogue India, “We have done an extensive research to ensure that our products can easily be reusable and refillable, time and again. We chose aluminium for our casings along with a coating that not only looks good, feels good to touch but also offers resistance to the metal, to ensure that the quality of the packaging is not affected due to external environmental conditions.”
L’Oreal to remove ‘fair and white’ words from its products line
In the interconnected world that we live in today, it has become pertinent for every brand to connect with the community deeply. In most cases the consumers demand the brand to take a stand on the ongoing happenings of the society and react to them strongly. Over the years, upon recognizing this trend, brands have quickly capitalized on it by standing side by side to the society and moving large portions of their revenue into marketing to create relevant campaigns to win the hearts and minds of the people.
One such company that has shifted its dynamic in the midst of the recent state of affairs is the French cosmetics major, L’Oreal group. The group recently stated that it will do away with the words white, fair and light from its range of skincare products. L’Oreal is a big player in the category of personal care with global brands like Garnier, L’Oreal Paris, Maybelline New York and NYX Professional Make Up in its kitty.
For many decades, such brands sold the idea of looking at beauty in a unidirectional manner which unfortunately got embedded in the larger strata of society leading to racial stereotyping among the masses. The products sold were often promoting fairer skin as a desired colour. Such stereotype was further highlighted amid the ongoing protests of ‘Black lives matter’ that gained momentum around the world, especially in the west where it went overboard. In the light of the issue and as a part of extending support for the movement L’Oreal acknowledged concerns over the terms used to describe its skin care products and its decision to remove the above mentioned words from the same. The move came a day after Unilever announced its decision to remove the word ‘Fair’ from its infamous skincare product ‘Fair & Lovely’. Further the FMCG giant Johnson & Johnson ceased the sale of its range of skin whitening creams globally.
This has led to Indian brands like Emami which owns the brand ‘Fair and Handsome’ to imitate the same in the wake of the ongoing situation where the company was reported saying that it is evaluating the current situation and taking into due account the consumer sentiments and their responsibility to follow a holistic approach to address the needs of the consumer before planning their next course of action.
The move by the global giants will impact the society, which battled discrimination and stereotypes with respect to race and colour, in an ever-so-crucial way.
Covid-19 aftermath : HUL gradually gets back on track with its hair & skin care products
India’s leading consumer care brand- HUL finally experiences pent up demand in non-essential categories such as hair-care, skin-care, and color cosmetics. However, the brand remains unsure of its achievement of pre-COVID sales.
Officials from the brand commented that they have resumed operations at all factories and warehouses except for the one in Assam. Suppliers who had halted operations in the initial period of the lockdown are now back in business, they added. “With mobility restrictions, the lockdown of retail spaces, and fear of loss of income, the impact on discretionary categories like hair care, skincare, and color cosmetics is more accentuated. While we are seeing some demand revival in these categories, the exact time which these categories will take to recover fully remains to be seen,” the company said in a stock exchange filing.
Long before the lockdown was announced, the state governments had taken preventive measures which included the sealing of borders, suspending transport services, restriction on deliveries owing to which, the brand and its suppliers had to halt operations, thus, impacting the business. But, with everything gradually adjusting to the new normal, the brand is also gaining its momentum back. The local unit of Anglo-Dutch Unilever witnessed its volume growth shrink by 7% during the March quarter, propelled by Covid-19, and the lockdown that disrupted both manufacturings as well as supply. However, the company said its operations improved to about 70% in April.
“Our operations across manufacturing sites, distribution centers, warehouses, and extended supply chain partner locations were disrupted. Immediately following the nationwide lockdown, operations came to a near standstill and we were able to operate at about 5% of the pre-COVID normative levels,” the statement added.
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