May 26: Setting its goal on a high scale, Sportswear brand Puma has a goal of manufacturing 90% of its products making them more sustainable materials by 2025. The equipment business will be making 75% of the polyester it uses ‘recycled by this deadline’.
The announcement has come as Puma said that it has succeeded in 2020 in finding sustainable sources for the materials it uses during its production process. Some of the main materials used are namely viscose, cotton and down. Above all, the objective of the business is also to reduce the consumption of water and chemicals across its production chain.
Puma is also pursuing an eco-friendly approach through dedicated product lines. At first, there is the recycled polyester collection known as Exhale which the brand has created along with the supermodel Cara Delevingne.
Also read: Mamaearth aims strengthening leadership segment with Karan Bajwa’s appointment as vice president
There is also Re.Gen is a line produced from Puma’s own industrial waste ranging from cotton straps and leathers to recycled plastic waste. First Mile Collection of the brand incorporates the yarn made from recycled plastics and the manufacturing process of the brand creates sustainable employment in places like Haiti, Honduras and Taiwan.
Puma’s head of corporate sustainability, Stefan Seidel said, “In our sustainable development strategy, we strive to have the greatest possible positive impact so our customers know that, by buying a Puma product, they are buying a product from a sustainable source.”
