After the launch of ‘Cash on Delivery’ option, men’s ethnic wear brand Manyavar is planning to launch more home delivery options and increased in-store technology for customers. According to the brand’s parent company Vedant Fashion, the brand is looking forward to launch home delivery for its travel retail stores to increase its omnichannel approach.
“We have a very successful online business with a well-established website that continues to serve our customers pan India and overseas. We’ve recently launched ‘Cash on Delivery’ option for an easier payment method for our online customers and continue to expand digital services in stores,” Vedant Fashion’s managing director, Ravi Modi, told Images Retail Bureau.
Adding to the thought of expansion of omnichannel approach, Modi said, “We are one of the few retailers who have set-up systems that mirror omnichannel functionalities before most retailers caught on to the buzzword. We view this as an essential service that must be offered if brands want to remain relevant.”
The menswear brand also plans to continue retailing without offering any discount to its customer base. Modi noted, “We price our products well and therefore we never offer discounts. We continue to believe that discounting leads to a poor Omnichannel experience as pricing parity becomes impossible to maintain with multiple channel dynamics.”
Known for offering range of ethnic clothing, the brand is currently retailing in India and is internationally present in markets like UAE and USA.