Malabar Gold and Diamonds earlier on Wednesday has announced the launched of ‘One India One Gold Rate’. This is an initiative offering all the customers a uniform gold rate all across the country, be it any state. The gold offered is 100 per cent BIS hallmarked. Malabar Group Chairman Ahammed MP quoted in a statement that the covid-19 pandemic has led to severe turmoil in all sectors, however, the demand for gold has continued to stay on peak.
“This shows the Indian consumer’s affinity towards the yellow metal as a saving and wealth creation instrument”, he said. Ahammed further added that this initiative aims to protect the consumer interest by laying down a uniform gold rate without compromising on the purity. This initiative has been implemented in all of its 120 showrooms in the country. The statement by the official also added that all the pre-existing privileges would continue like before like zero per cent deduction on exchange and best value on buyback.