May 24: Owned by Walmart, Flipkart has recently opened up that its kirana partners present on its platform from across the country have registered an increase of nearly 30% in their average monthly delivery incomes in the year 2020.
The company had also stated that the average monthly delivery incomes of the kirana partners from the South had grown the most followed by the East, West and North region. Along with this, the city of Hyderabad recorded the highest growth followed by kiranas from states such as Ahmedabad, Mumbai, Bengaluru and Pune.
Flipkart had initially launched its kirana programme in 2019 aiming to strengthen its network in tier 2 and 3 cities. Currently, Flipkart is serving each corner of the country as it has over 50,000 Kirana stores.
Sharing his take over the development, Flipkart’s chief corporate affairs officer Rajneesh Kumar quoted, “As one of the oldest and most trusted forms of retail in the county, kiranas are an essential part of the retail ecosystem in India and we, as a homegrown organisation, have been engaging with them in various ways to re-position and re-invent them as convenience stores from an e-commerce perspective.”
Flipkart had also signed an MoU with Tamil Nadu’s ministry of small-scale and medium enterprises. The association was made with the sole aim to provide an online platform to the local weavers and artisans.
The move was made under the Samrath initiative of Flipkart targeting to help artisans, craftspersons and weavers from across the country in order to sell their products online.