Bengaluru, December 23: A well-known jewellery brand, Melorra has recently allocated a fine amount of $50 million to set up an offline foray. The jewellery brand aims at setting up 350 stores in metros as well as smaller towns. This business plan has been drafted to be implemented in the next six years, a top executive shared the news with BusinessLine.
Earlier on Monday, Melorro launched it women-centric jewellery store at Orion Mall located in Rajajinagar, Bengaluru. The launch on this mall will be followed by store going to launch in Delhi in January, and then Mumbai within coming 6 months. Primarily, these stores will be locatewd in high streets and Malls across India so as to attract the citizens. Mellora has bestowed best of its services and products in previous years through its online foray and aims providing the same through its offline project.
Saroja Yeramilli, founder and CEO, Melorra quoted, “Melorra’s journey in the jewellery world has been completely unique in every respect. From online to offline, the launch of the retail stores will provide a seamless, customer-in-control experience. We are a brand taking inspiration from global fashion trends, and launch a new collection every week. Customers can also browse from a vast digital catalogue of over 10,000 unique, contemporary, light-weight gold and diamond jewellery designs.”
She further continued, “At our physical stores, customers can shop worry-free with the option of a digital checkout. They walk in not just to buy jewellery, but also to get informed about global fashion trends. There is a ‘Bliss Bar’ wherein women can get along their friends, have fun trying Melorra’s latest jewellery or just go through the recent trends.”
