April 07: InterMiles, a loyalty and rewards programme recently conducted a survey in order to find how the online shopping pattern has changed propelled by the change in consumer behaviour.

The study found out that the consumers have not only adopted the digital acceleration but has also become more open to trying new platforms and technology for making purchases. The major finding of the study is that 40% of Indians are said to have started shopping more on social media channels like Facebook and Instagram.

The brands are witnessing an intense shift from the content consumption that drives intent to purchase, to the actual purchases as it all happens via an online platform only. The Indians state that has increased social media consumption by as much as 54% during the pandemic period.

Also read: Big Bazaar introduces 2-hour delivery promise in metropolitan cities; aims to ease shopping in India

Also, online shopping continues to score higher as 74% of respondents said that their social media consumption has increased as they have increased their online shopping portals’ usage. Over 31% of Indians have increased the usage of voice assistants for shopping.

According to InterMiles study, chatbots along with speech-to-text and text-to-speech conversion abilities will be redefining how consumers make payments within the applications.

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