Green packaging in fashion firms, 23 February: Fashion firms currently are on their way to build back after staying under severe negative impact for the last one year due to the covid-19 pandemic. However now, fashion industries are turning their attention to address the issue of packaging and protecting their products. This was claimed by the leading data and analytics company, GlobalData.

Apparel Correspondent for GlobalData, Beth Wright quoted, “The world as we know it is facing an overwhelming problem with regards to packaging, be it from single-use plastic or paper – both of which can have a devastating effect on the environment. What is more, the crisis is being exacerbated by the relentless hunger for fast fashion and the boom in online shopping. Fashion firms are beginning to find their feet after being dealt a devastating blow from the pandemic. Those moving to reset from the crisis are looking to prove they mean business when it comes to sustainability; rolling out new strategies and commitments to ‘build back better’. It seems sustainable packaging is en vogue, with pledges to eradicate single-use plastics, in particular, proving popular. The buck does not end with the product alone and an increasing number of fashion companies are beginning to wise up to this. Sustainability efforts must cover all ends of the supply chain – including how goods are packaged.”

Also read: Online shopping: Lady receives curtains instead of a new dress; Unboxing turns into a nightmare

Further, Wright claims, “A flurry of sustainable packaging pledges throughout the apparel sector coincides with a rise in online shopping on the back of the COVID-19 pandemic. While the focus is welcome, much work remains to be done to tackle the problem. Consumers do not want to receive mounds of single-use plastic and/or paper with their fashion items, no matter how much it might protect them on the journey to their homes. Industry players must continue to recognise the impact this part of their supply chain has on the environment – and indeed on their reputation. Even if an item of clothing or footwear has been manufactured in the greenest of manners and with the greenest of materials, all of this hard work will be undermined if a consumer receives products wrapped in copious amounts of single-use plastic.”

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