June 16: Flipkart Wholesale has recently launched a maiden initiative earlier on June 14 for the kirana stores as the numbers are increasing on the digital platform with the business. Flipkart Wholesale is Flipkart Group’s digital business-to-business marketplace.

Among others, another feature is that this new initiative enables kiranas to avail 14-days of ‘interest-free credit’ via a digital process with loans available ranging from Rs 10,000 ($136.48) to Rs 25 lakh. Also, the business is offering cash on delivery (COD) to its Best Price members.

Flipkart Wholesale’s Best Price business has also seen a three-fold surge in the e-commerce adoption among the kirana stores in tier 2 and tier 3 cities from this year’s January to June. As of now, one among every three wholesale customers is transacting online via the Best Price app and website “as opposed to offline, showing increased digital adoption”.

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Flipkart Wholesale’s senior vice president Adarsh Menon, Indo-Asian News Service reported, “Flipkart Wholesale is built on the core value proposition of bringing prosperity to Indian kiranas by making their business easier using technology. All our efforts are aimed at helping small businesses which have emerged as self-starters in adopting e-commerce to make purchases. We believe our cutting-edge digital solutions will solve local pain points of kiranas, herald a new era in the B2B ecosystem and make the country’s supply chain more resilient and self-reliant.”

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