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FableStreet raise 21 crore funding from Fireside Ventures

Premium women’s workwear brand FableStreet raised 21 crore in series A funding led by Fireside Ventures. The label prides itself in being technology-enabled and aims offline expansion.

The label now plans to invest in AI machine learning and to build custome recommendation system. It is also looking forward to develop an omni-channel approach and to setup a tech-enabled supply chain.


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FabelStreet also palns to enter offline retail with exclusive brand store. The brand fills the gap of women workwear in Indian market competing with likes of M&S, Zara, Dutti and more.  Live Mint quoted Ayushi Gudwani, Founder and CEO, FableStreet as, “We are building a one-stop destination for all lifestyle needs of professional women. Since our launch, we have seen massive product acceptance, globally, and our ‘My Style, Your Fit’ concept to offer bespoke fits has to be the real differentiator. We are excited to partner with Fireside in this journey to scale FableStreet.”

Dipanjan Basu, Partner and CFO at Fireside Ventures will soon be joining FableStreet as a board member. He said, “We have been impressed with strong brand followership and customer excitement for FableStreet. The brand has a sharp understanding of customer needs and has constantly evolved to provide quality and unique solutions to address them.”


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