A French feminine fashion brand, ELLE will be pre-launching with over 150 stles of earrings, neckpeices, bracelets, and sets. ELLE is going to launch its fashionable jewellary in India in association with Myntra. This partnership was done with the help of a corporate brand licencing agency, LicenseWorks.
All these jewelry is spread over collections like Classy Minimals, The Rainbow collection (multicoloured zircons), Evil Eye collection, Pearl Delicates, and Party Bling and will be available to the customers at the varying range of Rs. 600 to Rs. 2,500.
Ayyappan Rajagopal serving as the Head of Business in Myntra shared his excitement about the ELLE Jewelry launch and quoted that Myntra has always been India’s top most fashion and lifestyle destinations, therefore, it was the one and only stop for ELLE to launch its Parisian inspired jewelry in India.
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He further said, “The strength of our brand portfolio allows ELLE Jewelry to broaden its cross-category representation. Fostering our commitment to provide our users with unparalleled choice, Myntra will be the first to launch ELLE Jewelry in India. Jewellery is an important part of getting ready. With the launch, we aim to further strengthen our jewellery portfolio.”
Camille Thelu, Vice President & Managing Director, Lagardère Active Enterprises EMEA & India, said, “We’re thrilled and honoured to be working with the Myntra team. Our united expertise enables us to present a stylish combination of jewelry accessible to all women, through Myntra and for the first time in the Indian market.”
