- India saw a 250% spike in non-organic shopping application installations as the nation started lifting Covid-19 lockdown limitations in May.
- There was a 580% spike in retargeting transformations on shopping applications in India after the nation had started opening up.
- India saw a 85% higher portion of purchasing clients on shopping applications in India during May-June contrasted with March-April.
The State of Shopping App Marketing 2020 report by AppsFlyer, a mobile marketing analytics and attribution platform, noticed that India saw a 250% spike in non-organic shopping application installations as the nation started lifting Covid-19 lockdown limitations in May. This shows that in any event, when given the alternative of visiting the physical store, Indians wanted to shop on the web.
The pandemic appears to have made obvious, latent purchaser inclinations in the computerized space. Similarly, it was noticed in various reports that there was a hike in application installations in India in the midst of the Covid-19 pandemic. India likewise recorded 2.7 billion gaming applications downloads in the second quarter of 2020, the highest in the world.
In non-organic application installations for the initial half of 2020, India positions third, after the USA and Brazil. Concerning organic application installations, India positions second, after the USA.
Besides, there was a 580% spike in retargeting transformations or repeat clients on shopping applications in India after the nation had started opening up.
Adding to that, more telling numbers show that there was a 85% higher share of purchasing clients on shopping applications in India during May-June contrasted with March-April since the nation was under a strict lockdown till May. The recovery in internet shopping was driven by style items, as the application reports. There was additionally a 104% bounce in income per client for fashion ecommerce applications in India, from March to May 2020, as online shopping got in the nation.
Gujarat to set-up 2 mega textile parks as part of union budget announcement
March 05: The Gujarat government will be setting up 2 mega textile parks to ‘enable forward and backward integration’ in the sector. This was revealed while the state budget was presented yesterday. This project will be done as a part of the union budget announcement of setting up 7 textiles parks of such kind. This move ensures a long way for the industry to compete globally.
A top English language daily quoted Chintan Thaker, co-chair, ASSOCHAM Gujarat state council, as saying, “Mega Investment Textile Parks will make the industry more competitive at a global level and this will not just boost exports but at the back-end, it will also help generate more employment. At the same time, a single cluster will definitely help bring in more investments in the textile sector.”
He further stated, “This will give an impetus to MSMEs in the textile sector, which is the highest employment generator after agriculture. It will help ancillary units in textiles in a big way. Moreover, the plug-and-play model for the park will aid employment generation and also give an ecosystem to exporters and domestic manufacturers.”
Vijay Purohit, president, Gujarat Garment Manufacturers’ Association (GGMA), said, “A cluster approach not just brings in investments but instead it also helps build an entire textile value chain, which is currently very segregated in different geographical locations. This will help the industry grow, scale-up and innovate while being more competitive.”
Referring to the state government’s announcement over the Rs. 1,500 crore outlay to provide subsidy to the industries under the textile policy, Industry stakeholders said that the help will go a long way in boosting the competitiveness of the domestic manufacturers.
Timex Group brand Helix launches its first smartwatches ‘Helix Smart’ in India
Helix smartwatches, March 03: Helix that is a Timex Group brand has recently launched its first smartwatch in India titled Helix Smart. This addition aims for Timex to further strengthen its presence in the smartwatch segment.
With Helix smartwatches, Timex is observing the millenials to witness their newly launched product and drive growth for their segment. Timex also expects strong sales for the segment given the affordable price range of the product.
A cherry on the top news is that the newly launched watch is available in three different colours: blue, black and pink and is priced at Rs. 3,995. Also, as of now, the smartwatch will be sold at the authorized Helix retailers store or through the brand’s official website.
Timex Group already has a well-established market in traditional watches as they contribute largely towards the brand’s sales. Now, the company is focusing to make a landmark in the digital platform and smartwatches segment for future growth in the country.
Sharing his excitement over this new launch, head marketing and e-commerce at the Timex Group, Ajay Dhyani expressed, “We are pleased to announce the launch of Helix’s first-ever smartwatch, Helix Smart. The all new Helix smartwatch embodies the Timex Group’s standard of quality and precision combined with new age technology. We believe that these smartwatches will be well received by the youth.“
L Catterton backed by LVMH nearing deal to acquire German brand Birkenstock
March 01: L Catterton is nearing an agreement to acquire the German footwear brand Birkenstock as the deal might get final by this week. This information was bestowed by the people aware of the development.
The people also claimed that the investment firm and the family who is behind the German brand might announce the deal this week. However, the identity of the informers cannot be revealed since the information is private.
They also said that the transaction could bring a revenue value to Birkenstock of about 4 billion euros. At the same time, the representatives for both Birkenstock and L Catterton denied claiming the viral information.
The informers also said that since the conversations are advanced, the agreement might get delayed or even fall apart. L Catterton is a private equity firm that is backed by luxury French fashion house LVMH.
The people aware of the matter also claimed that L Catterton has been competing with the buyout firm CVC Capital Partners in acquiring the German brand as the former were close to sealing the deal earlier this year, however, failing in the process when Birkenstock chose L Catterton’s exceptional track record along with its ability to expansion in Asia, as claimed in Bloomberg News reports of this month.
Birkenstock has been planning its expansion in India for quite a long time and has already launched its brand stores and mono-brand stores in several Indian states like Delhi, Chennai, Hyderabad, Mumbai, and Bengaluru.
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