May 11: Big Bazaar, a well-known FMCG business is close to launching its new marketing strategy as it aims to compete against e-commerce giant Amazon.
The FMCG brand is also planning to focus on its express delivery and local tie-ups. Sources had told TNN that Big Bazaar is planning to change its tagline as well, from India Ki Apni Dukaan to India Ki Asli Dukaan.
As reported by TNN, a Future Group senior executive said, “Employees at our stores are doubling as delivery executives. We have also tied up with hyperlocal delivery companies. Our average ticket size for essentials is around Rs 1,500 [$20.45] for this service, which is far higher than that of online-only players in the space. No other player currently delivers in two hours.”
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The executive further added, “Apart from the ‘Asli Dukan’ moniker, we have played on the word ‘Amazing’ by using terms such as Amazing Service, Amazing Prices, Amazing Products and Amazing Deals.”
All the slogans of Big Bazaar will be mainly focusing on the pandemic driven customer behaviour that focuses on value for money and customer service.
