Amazon India to sell affordable multi-designer brand – RIVER

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The brand will feature everyday essentials and occasion wear from designers Ashish Soni, JJ Valaya, Manish Arora and Suneet Varma priced between ₹999 to ₹9,999.
picture credits to indianretailer.com

Amazon Fashion in a partnership with DBS Lifestyle LLP, today declared the dispatch of RIVER (Season I) in India. RIVER is a thrifty multi-designer brand made with the supervision of India’s most acclaimed designers – JJ Valaya, Ashish Soni, Manish Arora, and Suneet Varma, presenting readymade everyday essentials and party wear, accessible just on Amazon Fashion. RIVER which will be sold by DBs lifestyle will empower clients to reconsider their number-one designer brand in cost-effective prices of INR 999/ – to INR 9999/ – on amazon.in.
The move will help grow Amazon Fashion’s value offerings—as the Coronavirus has receded household estimates particularly for buying clothing among other optional investments.
The brand will contain 270 styles of clothing across western and ethnic wear for both men and women including dresses, tunics, sarees, jumpsuits, formal easygoing coats. These designs will be sold only on Amazon Fashion.
Designers have been looking for the most trusted names to collaborate with to spread their business online, particularly post the COVID 19 effect on retail. And upcoming brands like RIVER are making sure that some of the best designers are open to clients all across the nation, buyers who desire to wear designer clothes however presently face difficulties of unavailability because of helpless conveyance and excessive cost prices. Every season of RIVER will deliver a great blend of the designers’ individual signature styles in contemporary outlines.
The RIVER store has been made with love offering a convincing and vivid shopping experience for existing and new to designer segment customers, all of whom will have the option to now settle on an informed buying decision before placing an order. The store offers detailed product information on sizing, product details, and wash and care directions in addition to offering styling tips and detailed product imagery that will permit the client to pick cautiously and advantageously.

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