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Amazon India to sell affordable multi-designer brand – RIVER

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The brand will feature everyday essentials and occasion wear from designers Ashish Soni, JJ Valaya, Manish Arora and Suneet Varma priced between ₹999 to ₹9,999.

Amazon Fashion in a partnership with DBS Lifestyle LLP, today declared the dispatch of RIVER (Season I) in India. RIVER is a thrifty multi-designer brand made with the supervision of India’s most acclaimed designers – JJ Valaya, Ashish Soni, Manish Arora, and Suneet Varma, presenting readymade everyday essentials and party wear, accessible just on Amazon Fashion. RIVER which will be sold by DBs lifestyle will empower clients to reconsider their number-one designer brand in cost-effective prices of INR 999/ – to INR 9999/ – on amazon.in.
The move will help grow Amazon Fashion’s value offerings—as the Coronavirus has receded household estimates particularly for buying clothing among other optional investments.
The brand will contain 270 styles of clothing across western and ethnic wear for both men and women including dresses, tunics, sarees, jumpsuits, formal easygoing coats. These designs will be sold only on Amazon Fashion.
Designers have been looking for the most trusted names to collaborate with to spread their business online, particularly post the COVID 19 effect on retail. And upcoming brands like RIVER are making sure that some of the best designers are open to clients all across the nation, buyers who desire to wear designer clothes however presently face difficulties of unavailability because of helpless conveyance and excessive cost prices. Every season of RIVER will deliver a great blend of the designers’ individual signature styles in contemporary outlines.
The RIVER store has been made with love offering a convincing and vivid shopping experience for existing and new to designer segment customers, all of whom will have the option to now settle on an informed buying decision before placing an order. The store offers detailed product information on sizing, product details, and wash and care directions in addition to offering styling tips and detailed product imagery that will permit the client to pick cautiously and advantageously.

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Fashion

Best street styles from Paris Fashion Week Fall 2021

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March 05: This year’s season of Paris Fashion Week is digital broadly given the Covid-19 pandemic. Even though its digital form, the week celebration still has managed to spread the same fashionable goals among the viewers as ever. It has stood on the expectations of the audience that every year awaits the time for Paris Fashion Week.

This time’s fashion week witnessed well-dressed models, editors and whatnot. Vogue was however able to collect and present their very best street style looks and we cannot get our attention off these.

Also read: Paris Couture Week witnesses Schiaparelli’s 2021 jewellery collection

From spotting girls killing it in their jeans and combat boots, some also made it through the cold wrapped in miniskirts. Here are the best looks for this time’s Paris Fashion Week Fall 2021:

Photographed by Acielle StyleDuMonde

Photographed by Acielle StyleDuMonde

Photographed by Acielle StyleDuMonde

Photographed by Acielle StyleDuMonde

Photographed by Acielle StyleDuMonde

Photographed by Acielle StyleDuMonde

Photographed by Acielle StyleDuMonde

Photographed by Acielle StyleDuMonde

Photographed by Acielle StyleDuMonde

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Beauty

ABFRL partners with designer Tarun Tahiliani to launch men’s ethnic wear brand

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March 03: Aditya Birla Fashion and Retail Limited (ABFRL) has undergone a strategic partnership with renowned designer Tarun Tahiliani aiming to launch a contemporary ethnic wear brand for men.

ABFRL will be holding an 80 per cent stake in the new launch, however, at the same time, Tahiliani will be holding the remaining 20 per cent stakes. The latest brands aim to open as many as 250 stores all across the country over the next five years along with its plans to launch the first set of its retail stores by September 2021.

ABFRL has made similar investments with some other reputed names as well like in Jaypore and Shantanu & Nikhil. Along with this, the retail brand has also announced its partnership with Sabyasachi. With these investments and partnerships, ABFRL is planning its future growth segment.

Also read: Sabyasachi fashion trends: When Sabyasachi Mukherjee reignited old trends

The designer and CEO of the Tarun Tahiliani brand, Tarun Tahiliani quoted, “Last year, we celebrated 25 years of the Tarun Tahiliani label. The next big leap for the brand was to take our craftsmanship and expertise and offer it to a larger Indian market that knows and values quality and is actively seeking it. It was clear that we needed a partner who could not just help us with this scale, but also have the same dedication to quality and the customer. And that could only have been the Aditya Birla Group.”

Sharing his excitement over the partnership that aims to ensure further growth, managing director at ABFRL, Ashish Dikshit said, “Tarun Tahiliani has been at the forefront of the emergence of the Indian design industry. This partnership is in line with our stated strategy to craft a portfolio of brands that address the entire gamut of ethnic wear segments: value, premium and luxury.”

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Fashion

Timex Group brand Helix launches its first smartwatches ‘Helix Smart’ in India

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Helix smartwatches, March 03: Helix that is a Timex Group brand has recently launched its first smartwatch in India titled Helix Smart. This addition aims for Timex to further strengthen its presence in the smartwatch segment.

With Helix smartwatches, Timex is observing the millenials to witness their newly launched product and drive growth for their segment. Timex also expects strong sales for the segment given the affordable price range of the product.

A cherry on the top news is that the newly launched watch is available in three different colours: blue, black and pink and is priced at Rs. 3,995. Also, as of now, the smartwatch will be sold at the authorized Helix retailers store or through the brand’s official website.

Also read: Fossil Group launches virtual watch try-on feature without an additional app

Timex Group already has a well-established market in traditional watches as they contribute largely towards the brand’s sales. Now, the company is focusing to make a landmark in the digital platform and smartwatches segment for future growth in the country.

Sharing his excitement over this new launch, head marketing and e-commerce at the Timex Group, Ajay Dhyani expressed, “We are pleased to announce the launch of Helix’s first-ever smartwatch, Helix Smart. The all new Helix smartwatch embodies the Timex Group’s standard of quality and precision combined with new age technology. We believe that these smartwatches will be well received by the youth.

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