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Leisure travel to increase this festive season, AirAsia India survey gives hope to airline industry


Before the covid had reached our country, people use to prefer trains, buses or aeroplanes to commute to other cities rather than preferring personal vehicles. However, a low-cost India carrier has performed a survey that found that the number of people travelling via their personal vehicles has increased four times during post-lockdown time. The survey had received answers from respondents who had travelled with the carrier in the last two years. The findings are of a ‘Travel intent’ survey carried by AirAsia India.

In the pre-covid time, only 9 per cent people travelled via a personal means, surprisingly, this number rose to 35 per cent post lockdown. Apart from this, the percentage of people preferring for an air journey had also reduced from 80% before covid to 55% post the lockdown.

2,400 passengers gave their responses in the survey. The survey revealed the drastic shift of people preferring personal or hired vehicle in the month following the lockdown rather than a shared source of travel. Between July and October, only 25% of respondents travelled post lockdown.

However, the survey provided a hope to the airline industry as 84% respondents said that they would plan to travel in the next 3 months and they would choose to board a flight for the same, however, at the same time, 12% chose travelling by a personal conveyance. Only 2.5% would either hire a vehicle or would opt for a train journey.

Further, the bright spot was that this festive season is going to witness an increase in leisure travel where, 40% would go on a holiday, 30% would visit their hometowns, according to the received responses during the AirAsia India survey. However, pre-covid times witnessed 32% of respondents who went for leisure travel, but post-lockdown made up for a mere 6%.

Indian handicraft preparing for exports; industry showing signs of revival


After reeling for months due to covid and the lockdown imposed thereafter, Indian handicraft sector is now ready and working for revival of export during the year’s ending quarter. Usha Exim Pvt Ltd which is a free trade export group is hopeful in upturning of the Indian handicraft sector exports amid the festive season which may effect great demand of their product in the global market.

The global markets are now better as they have accepted and are practicing the ‘new normal’ introduced by the global pandemic. Showing a new ray of hope, Usha Exim Pvt Ltd, Leo Shastri mentioned that the concerned market is showing revival signs after it was affected for several months and due to migration of the weavers and craftsmen. He also foresees a jump in the exports during 2020 second half, likewise previous year. The Indian handicraft export targeted to cross Rs. 24,000 crore mark by Financial Year 2020-21, but the covid scenario has put a long wait over the expectations which have no possibility to be accomplished as of now.

However, the official data about the exports for the year 2020-21 is yet to be announced, but the industry reckons that it could have fall quite short of its expected mark.

Also read: Gem and Jewellery Export Promotion Council inaugurates virtual buyer-seller meet

Leo Shastri, talking about the scenario, quoted, “Handicrafts are unique expressions and represent a culture, tradition and heritage of a country. The Handicraft Industry is one of the most important sectors that provides livelihood to millions of people. This year, for various suppliers across India, the demand had come to a standstill forcing many shut downs and bankruptcies. However, thankfully things are getting better now and hopefully we will all learn from the mistakes we have made.”

Further, he continued, “Compared to the first quarter, we have had an increase of approximately 20% and 35% in the second and third quarters respectively. And, that’s why we strongly expect that Indian handicraft export will pick up in the last quarter of 2020. Aggressive demand is not there and the prices have dropped in the US and Europe markets. The quantities have dropped along with the prices affecting the entire supply chain from production to logistics to end-retail. However, as we head towards Christmas, we are expecting that the festive season will infuse greater demand in the market.”

Gem and Jewellery Export Promotion Council inaugurates virtual buyer-seller meet


34 International buyers were able to connect virtually during the three-day virtual buyer-seller meet inaugurated by the Gem and Jewellery Export Promotion Council earlier on Wednesday. The virtual meet was for silver, fashion and costume jewellery to help the segment gain share in the global market. As suggested by the GJEPC, the participants were from countries like the US, Spain, Italy, Canada, Ireland, Russia-CIS, Mexico and Latin America.

GJEPC Chairman Colin Shah in a statement quoted, “Through VBSMs, exhibitors have been gaining access to new markets. India’s silver jewellery (plain and studded silver jewellery) exports have been growing at over 50 per cent year-on-year to USD 1.687 billion in 2019-20, from USD 837.81 million in 2018-19. India’s edge in silver handcrafted jewellery, both plain and studded, along with design expertise and cost-effective labour, provides impetus to the sectoral exports.” Shah has also announced the virtual format of International Gem and Jewellery Show (IGJS). This show launched only for international buyers will be held from January 18 to 22, in 2021.

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However, Commerce and Industry Joint Secretary Suresh Kumar, quoted that in spite of the pandemic the covid-19 pandemic, the recovery of the silver jewellery sector has been quite fast. “Indian silver (plain and studded silver jewellery) exports from April to September 2020 stood at USD 864 million, which is almost 50 per cent of last year. Silver is comparatively cheaper, so consumers are inclined to buy more, and it is the best-performing commodity,” he concluded.

Italian brand Carpisa enters Indian market, Inaugurates first store in DLF Mall, New Delhi


Carpisa, a well-known Italian lifestyle brand has reached the Indian market after its first store was launched in the DLF Mall of New Delhi. Carpisa is known for its products like bags, leather goods, briefcases, accessories, leather goods, for women as well as men. This luxury brand was established in 2001. It is spread over 40 countries with over 600 outlets and now open to an opportunity to establish the brand and its operations in North India as well.

On the occasion, CEO of Pianoforte Holding, Gianluigi Cimmino quoted that he was quite happy to be introducing the brand in India. However, he mentioned that it will a challenge for the company to establish their name in such a large market but he was confident that their companionship will be progressive.

Also read: Amid falling sales, H&M India lays off 60 employees

Anurag Ahuja serving as the Partner Shopaholics of Master Franchisee for Carpisa in North India, mentioned, “ We are excited to launch our Brand Carpisa in India at the most important location DLF Mall of India, Noida. It’s our pleasure to serve Indian customers by providing world-class and unique products at very affordable pricing. We are looking at rapid expansion across North India despite the tough economic scenario, as we believe in the Uniqueness of Carpisa Products. We also thank the entire Management team of DLF under Pushpa Bector, who have provided us unflinching support during this Pandemic and Look to increase our association with DLF in their other prominent locations.”

It is yet to be discovered how Indian people respond to the Carpisa brand and its services.

SheThePeople organises Digital Women Awards to celebrate digital businesses and its owners


SheThePeople organised Digital Women Awards to celebrate how brands have been developed with the help of digitalization, Internet and their individual brand identity. The ceremony was witnessed by the establishers of some successful business who were able to build their brands with the help of the Internet. The speakers included Saudamini Mattu, CEO, AbuSandeep.com, Neha Jhunjhunwala, founder of Studio13 and Ankita Bansal, Co-founder, There!.

All the speakers talked about the respective brand motivations and what defines their distinctive brands. Mattu quoted, “Women have come a long way in the last 20-30 years. If women want to indulge themselves today, they don’t need someone else to come and do that for them. We all (women) are independent and know what we want.” Ankita Bansal talked about her brand which is a denim apparel store, she also mentioned her love she has for people in general. Ankita further added, “Someone told me that your brand name doesn’t need to have a story attached to it. It could just be anything as long as people relate to the story you’re trying to build.”

Neha Jhunjhunwala also talked about her brand and its journey from branding to tableware. Surprisingly, all the speakers had chosen digital form to establish their business. On this, Bansal mentioned, “Digitally, the kind of imprint you leave on people’s hearts and minds exceeds the benefits of having an offline store.” Agreeing on the point, Neha quoted that even the covid pandemic proved to be in favour of her online business and she, fortunately, had not suffered huge losses. “You can create a digital family when you post about your product on social media. You also come to know about the customers’ sensibilities through interactions,” she added.

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The panellists also talked about how they had to work an extra mile to turn their business operations in response to Covid-19 by providing best of the services, constant sanitisation, delivery option with as minimal contact as possible.

Air India announces international flights to Australia starting December


Indian national carrier Air India earlier on Wednesday has announced flights to and from Australia for December month as a part of Central government’s Vande Bharat Mission aiming to sent back and receive interested citizens. Air India’s posted schedule suggested that over 9 flights will be available from India to Australia and the same number flights for Australia to India as well. All of these flights will be operated between the International airports of Sydney and New Delhi.

This air bubble arrangement was signed between the two countries to facilitate the travel of Indian nationals as the suspension of international flights will continue till November. As many as 2.87 million people’s travels were facilitated ever since Vande Bharat Mission was launched back on May 6.

Also read: Malabar Gold and Diamonds launches One India One Gold Rate initiative

Here is Air India flight schedule from Delhi to Sydney:

Date Departure Dep. Time Arrival Arr. Time Arr. Date
02-Dec-20 Delhi 13:55 Sydney 8:20 03-Dec-20
05-Dec-20 Delhi 13:55 Sydney 8:20 06-Dec-20
09-Dec-20 Delhi 13:55 Sydney 8:20 10-Dec-20
12-Dec-20 Delhi 13:55 Sydney 8:20 13-Dec-20
16-Dec-20 Delhi 13:55 Sydney 8:20 17-Dec-20
19-Dec-20 Delhi 13:55 Sydney 8:20 20-Dec-20
23-Dec-20 Delhi 13:55 Sydney 8:20 24-Dec-20
26-Dec-20 Delhi 13:55 Sydney 8:20 27-Dec-20
30-Dec-20 Delhi 13:55 Sydney 8:20 31-Dec-20


Here is Air India flight schedule from Sydney to Delhi:

Date Departure Dep. Time Arrival Arr. Time Arr. Date
04-Dec-20 Sydney 10:15 Delhi 18:05 04-Dec-20
07-Dec-20 Sydney 10:15 Delhi 18:05 07-Dec-20
11-Dec-20 Sydney 10:15 Delhi 18:05 11-Dec-20
14-Dec-20 Sydney 10:15 Delhi 18:05 14-Dec-20
18-Dec-20 Sydney 10:15 Delhi 18:05 18-Dec-20
21-Dec-20 Sydney 10:15 Delhi 18:05 21-Dec-20
25-Dec-20 Sydney 10:15 Delhi 18:05 25-Dec-20
28-Dec-20 Sydney 10:15 Delhi 18:05 28-Dec-20
01-Jan-21 Sydney 10:15 Delhi 18:05 01-Jan-21

Domestic air travel witnesses 34% rise in month of October


After several months of lockdown due to the covid-19 pandemic, the domestic air travel is on the track of reviving again, after staying shut for 2 months. Last month witnessed 52.7 lakh citizens travelling within the country. Surprisingly, this figure is 57% less than 1.2 crore as of October 2019, which is as much as 1/3rd more than the 39.4 lakh domestic travellers in preceding month of September this year.

In the last month, the domestic market share of IndiGo was 55.5% followed by SpiceJet with 13.4%, Air India with 9.4%, GoAir with 7.5%, AirAsia India with 7.1%, and Vistara with 6.4%. The two Tata JV airlines, that could soon be merged as AirAsia will have a combined market share of over 13% which could bring them financially in competition with SpiceJet.

Also read: Diwali 2020 : Flights bookings surge during festive weekend, seat occupancy rises to 70%

However, Air India’s business future stays undecided due to its divestment process which will be known next month. Moreover, all the renowned airlines saw a rising aircraft occupancy ahead of the festive season, that is, more in October over September.

The scheduled domestic air activities were put on hold earlier on 25 May due to the ongoing wrath of coronavirus.

PETA India, TagTalk urge people to avoid use of animal skin in honour of World Vegan Month


People for the Ethical Treatment of Animals India (PETA India) and Tagtalk, a digital advertising network placed a campaign in bars, restaurants, and cafes in Pune, Delhi, Mumbai and Bengaluru in the honour of World Vegan Month denoted in the month of November. Both have encouraged the shoppers to steer clear of leather, exotic skins and wool.

According to PETA, the crowded conditions in which the animals like crocodiles, snakes, alligators and the other wild animals are raised and when their skin is slaughtered are equivalent to those who are believed to have spread coronavirus and might become a reason of the future virus spreads. Also, as cows and buffaloes are used for leather, the leather production pose a threat to the human health and the environment as well as they poison the rivers and streams which give breathe to diseases like cancer, and respiratory infections.

Talking about the same, Radhika Suryavanshi, serving as the Senior Campaigns Coordinator, PETA India mentioned that animals are no different from humans when it comes to feeling emotions, loving the families, and valuing own lives. She urged all the citizens to practice kindness during this World Began Month by keeping the animals out of their wardrobes.

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Gautam Bhirani, MD of Eyetalk Media Ventures, which operates Tagtalk, said, “In a society where people are increasingly shifting towards socially conscious and ethical fashion, we at Tagtalk are proud to further spread PETA India’s noble appeal to people to ditch leather, wool, and exotic skins. We hope the message reaches a wide spectrum of people, bringing about a change that’s here to stay.”

Indians among prolific users; filters in selfies socially accepted in South Korea, Google study reveals


Using filters to get attractive selfies is a new ‘sense of satisfaction’ for newer generations. However, according to a global study conducted by Google, the use of it is widespread in India and US. The study says that taking a selfie and sharing has become a big part of India women. So much so that it affects their behaviour and household economics. The study revealed that usage of filter for beautification purpose is highly normal and socially accepted in South Korea. At the same time, unlike Germany, the respondents from India has shown fewer concerns over the impact of filters on the wellbeing of their children.

Further, it said, more than 70 per cent photos taken from the Android phones use the front camera, Indians are quite active in clicking and sharing a selfie. Also, they consider filters to be a useful tool in enhancing their appearance. The study quotes, “Indian women, in particular, are enthusiastic about their ability to beautify their images, and they make use of a variety of filtering apps and editing tools to achieve the desired look. The most popular filter apps are PicsArt and Makeup Plus; Snapchat is used by younger users (age 29 and under) Several women reported that they never wear the same dress again if they had taken a selfie in it.”

Also read: Adman Vishwajeet Singh Rana launches exclusive fashion label for men, sons + fathers

The study also mentions that the Indian men are also active filter users, however, their usage is focused more on uploading the story rather than their appearance. Other than all this, the camera quality of the phone is also quite essential for Indian users because it creates difficulty is the selection of a new phone.

In the US, deception through filtering is a huge concern for many respondents. “In the US, the jury is out on the relative benefits and risks of filter use. We’ve heard arguments from strong proponents of filters, who enjoy the benefits of easy photo editing and beautification, as well as from opponents, who bemoan the loss of authenticity and normalisation of deception,” it said.

Shockingly the study also revealed that 24 billion photos have been found in the Google Photos those are labelled as selfies.

Peacock, Jaeger faces closure amid falling retailing sector, puts nearly 5,000 jobs at stake


The owner of British fashion chains, Peacock and Jaeger earlier on Thursday claimed that they failed to find a buyer for their troubled business suffering like other companies amid covid-19 spread, and this has put nearly 5,000 jobs at risk. Owned by EWM retailing empire, the two chains got into a form of bankrupcy protection as it crossed its 2-week deadline to find a buyer. An EWM spokesperson quoted that worsening retail sector during the current second lockdown in England had made the sale process even more complex than they had hoped for.

The current lockdown will continue till December 2 due to which all the non-essential shops have been asked to shut. Due to the circumstances, the spokesperson mentioned that the company cannot extend there standstill arrangement that was imposed by the British High Court six weeks ago allowing the chains to carry on with the business. “Therefore, as directors, we have taken the desperately difficult decision to place Peacocks and Jaeger into administration while those talks continue,” the spokesperson said. The administrators put in charge of the chains remain hopeful that a deal can be done.

Tony Wright, joint administrator and also a partner at FRP Advisory said, “Jaeger and Peacocks are attractive brands that have suffered the well-known challenges that many retailers face at present. We are in advanced discussions with a number of parties and working hard to secure a future for both businesses.”

Also read: Priyanka Chopra appointed as British Fashion Council’s Ambassador for Positive Change

Peacocks operate 423 stores that employes 4,369 staffs while Jaeger operates 76 stores that employ 347 staff. However, the risk remains but there is currently no confirmation over redundancies or store closure, as mentioned by the administrators.