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Hershey India collaborates with Swiggy and Dunzo to launch “Hershey’s Happiness Store”

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Hershey India is a part of The Hershey Company which is the world’s leading snack giants catering to the daily snacking needs of millions of customers.

Striving on the new digital opportunities that the pandemic has created for the brands all over the world, Hershey India has partnered with Swiggy and Dunzo to launch its virtual store.

Called the Hershey’s Happiness Store, the new virtual platform will offer a range of products from the brand’s portfolio which includes Hershey’s Kisses, Hershey’s Bar, Brookside chocolates, Hershey’s Syrup, Hershey’s Milkshake, Hershey’s Cocoa Powder, Hershey’s Spread, Sofit Soy Milk, Sofit Almond Milk, Sofit Protein Cookies and Smart Cook Tomato Puree. 

Hershey India is a part of The Hershey Company which is the world’s leading snack giants catering to the daily snacking needs of millions of customers. With this novel venture, the brand aims to ease the process of sourcing food for the already struggling consumers of the Indian market.  

Commenting on their project, Herjit Bhalla, Managing Director, Hershey India said, “We are in unprecedented times and it is imperative that we find innovative ways to bring our loved brands to our consumers. We are happy to have partnered with both Swiggy and Dunzo to bring the goodness of the Hershey range of products to our consumer’s doorstep, in a safe and convenient way.”

The partnership with Swiggy will be active in Delhi-NCR, Mumbai, Bengaluru, and Hyderabad. On the other hand, Dunzo will enable Hershey to deliver their product in the cities like Bengaluru and Hyderabad. However, the brand plans to widen its reach in the coming months. 

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Food

FMCG brands should find a new way to work, say experts

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Big grocery retailers like Amazon and Big Basket are trying to cash on their own private label brands, as customers look for cheaper options due to the advent of economic crisis.

FMCG brands, which used to rely on the traditional modes of selling through their supply chain partners, should now find new trajectories to sell to the consumer. This statement comes as the brand’s usual partners struggle to create demand in the market amid the coronavirus crisis. According to Deepak Shahdadpuri, managing director of investment firm DSG Consumer Partners, food retailers should now follow a direct-to-consumer approach.

Big grocery retailers like Amazon and Big Basket are trying to cash on their own private label brands, as customers look for cheaper options due to the advent of economic crisis. Therefore, new, smaller retailers will have to pave way for themselves to reach out to the customers. “The likes of BigBasket are going full hog on private labels, across categories. This is the perfect time to push for private labels, because again the data tells you that people aren’t buying goods, primarily because of access, which has a very, very big part to play at this stage in the cycle,” said Shahdadpuri, one of the leading consumer-focused investors in the Indian startup ecosystem.

Alerted by this, yogurt brand Epigamia and cold-press juice maker Raw Pressery,  under the DSG Consumer Partner’s portfolio, starting selling the products on their official websites.

“The big online retailers were not being able to service their clients. We don’t want to compete with the likes of Flipkart or Big-Basket, who also sell our products. But at this stage, they themselves have an issue fulfilling orders. No one’s getting upset. If you’re a brand, you must consider it,” Shahdadpuri said.

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Ranveer Brar is helping Street food vendors through his million followers

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The celebrity chef Ranveer Brar has just recently hit 1 million followers on Instagram and is using this opportunity to mark the beginning of his new project.  The project is to help street-food sellers all over the country to restart their business in the post-pandemic world. The project is in association with the National Association of Street Vendors of India or also known as Nasvi.

Brar says that he intends to celebrate both of these milestones by taking up a new cause — one that includes returning to society. To this end, Ranveer will use his global status on social media to raise awareness and funds for these pan-India training modules, some of which he will also conduct directly through Zoom. The intention is to inspire more vendors to come forward for the preparation, on completion of which they are offered a chance for a proper business footing via an FSSAI certificate + a starter kit consisting of an apron, a pair of gloves, a sanitizer and a mask. Brar also wants to enable clients to share self-curated, sanitization kits through # MakingMillionCount.

Brar also wants to encourage patrons to share self-curated sanitization kits with their favourite roadside suppliers through # MakingMillionCount to encourage and inspire them back to work.

Brar, a boy from Lucknow, has a long association with the street food community for which the city is renowned. “You crave street food when you are young. Perhaps far later can you learn to love home-cooking, “he says.” Food on the street is near to my heart because of the legacies, magic and stories we get with every bite. He is partial to Varanasi’s chaat and Kachori, Lucknow’s tundey kababs or even Old Delhi’s famous chole bhature.

By starting this program, he is helping such small vendors to stand up on their own. Many customers are now not interested in visiting these street shops anymore, by providing proper sanitation equipment it will jump-start their business.

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Food

Flipkart introduces voice assistant for grocery shopping

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Flipkart has become the pioneer to blend conversational artificial intelligence that can recognise speech, understand natural language, translate machine, and text to speech for Indian languages. This technology is capable of understanding diverse Indian languages and take the customers through the app while explaining about the product features, usage, etc. 

Walmart-owned Flipkart made a big announcement on Tuesday. It launched a voice assistant on its platform to assist people in their grocery shopping. Launched in the Flipkart’s grocery platform “Supermart,” it will help people in navigating through different products and place orders in multiple languages commencing with Hindi and English. 

Flipkart has become the pioneer to blend conversational artificial intelligence that can recognise speech, understand natural language, translate machine, and text to speech for Indian languages. This technology is capable of understanding diverse Indian languages and take the customers through the app while explaining about the product features, usage, etc. 

Invented by Flipkart’s in-house technology team, this solution can help thousands of customers who are not comfortable with the manual nature of eCommerce websites. 

The new development is currently available to English and Hindi users possessing an android device and Flipkart’s app, however, it will be made available on iOS devices and the website soon. 

Flipkart said it had undertaken a detailed ethnographic study for about five months in multiple towns and cities to gather insights and opportunities that led to the development of the voice assistant for groceries.

“The research brought forward interesting insights from users wanting to do a variety of tasks using voice while seeking easy accessibility of services. Therefore, Flipkart believes its Voice Assistant will elevate the user’s grocery shopping to more personal and natural experience,” it added.

“As a homegrown e-commerce company, Flipkart has been at the forefront of building India-first innovations and video, vernacular and voice have been the key pillars of solving for the adoption of e-commerce in India. While we have seen great adoption for our video and vernacular offerings, the next step in that direction is to solve for the voice capability for e-commerce,” Flipkart Chief Product and Technology Officer Jeyandran Venugopal said.

He further said that the technology team rigorously travelled throughout the country to gain a better understanding of the various contours of building a voice capability and fine-tune it to identify and respond to the different variations in Indian languages.

Believing that groceries have a huge growth potential in the future, Manish Kumar, SVP Grocery and General Merchandise & Furniture at Flipkart said, “Our grocery business has grown phenomenally over the last year, making this the right time for us to introduce the voice assistant capability,

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