Hershey India is a part of The Hershey Company which is the world’s leading snack giants catering to the daily snacking needs of millions of customers.
Striving on the new digital opportunities that the pandemic has created for the brands all over the world, Hershey India has partnered with Swiggy and Dunzo to launch its virtual store.
Called the Hershey’s Happiness Store, the new virtual platform will offer a range of products from the brand’s portfolio which includes Hershey’s Kisses, Hershey’s Bar, Brookside chocolates, Hershey’s Syrup, Hershey’s Milkshake, Hershey’s Cocoa Powder, Hershey’s Spread, Sofit Soy Milk, Sofit Almond Milk, Sofit Protein Cookies and Smart Cook Tomato Puree.
Hershey India is a part of The Hershey Company which is the world’s leading snack giants catering to the daily snacking needs of millions of customers. With this novel venture, the brand aims to ease the process of sourcing food for the already struggling consumers of the Indian market.
Commenting on their project, Herjit Bhalla, Managing Director, Hershey India said, “We are in unprecedented times and it is imperative that we find innovative ways to bring our loved brands to our consumers. We are happy to have partnered with both Swiggy and Dunzo to bring the goodness of the Hershey range of products to our consumer’s doorstep, in a safe and convenient way.”
The partnership with Swiggy will be active in Delhi-NCR, Mumbai, Bengaluru, and Hyderabad. On the other hand, Dunzo will enable Hershey to deliver their product in the cities like Bengaluru and Hyderabad. However, the brand plans to widen its reach in the coming months.