Van Heusen, a fashion brand for men and women from Aditya Birla Fashion and Retail Limited has launched its exclusive ‘7-in-1’ suit collection. The range of formalwear includes boasts of a blazer, a reversible waistcoat and two knitted trousers that can be worn in seven different ways.
Talking about the launch, Abhay Bahugune, chief operating officer at Van Heusen said, “We are excited to introduce the 7-in-1 suit collection that focuses on being contemporary and promises to make every man look his suave-best this wedding season. With a unique product proposition, this premium range intends to solve the prevalent conundrum of most festive shoppers, hassled with wear-it-once occasion wear.”
Elaborating on the idea behind the concept, Saikat Mitra who is design head for Van Heusen added, “Since patenting the first soft fused collar, Van Heusen has continuously pushed the envelope for innovation in fashion and functionality for more than 100 years. This 7-in-1 Suit concept provides new freedom of movement for every occasion – whether business or ceremony.”
The innovative collection ranges from Rs. 14,999 to 17,999 and will be available at Van Heusen’s outlets and e-commerce platforms.
The brand is aiming to promote the new collection in 90+ cities across several platforms including television, print, social media, cinema among others, through a marketing campaign featuring international parkour star Chase Armitage.
This article first published on The Indian Wire.