To bring back the fashion during the pandemic of Covid-19, TikTok has taken a big step to start its fashion month with luxury designers like JW Anderson, Saint Laurent and Louis Vuitton. This event is also organized to threaten Instagram’s online dominance over the fashion industry.
The initiative starts on 8th of October; this has also disrupted the leading fashion week that will be happening in New York, London, Milan and Paris with limited seating. Most of the fashionistas as looking forward to the TikTok fashion month instead of physical fashion week as the virus has captured entire Europe and the US. In the meantime, JW Anderson will be debuting the spring/summer 21 line for their women on Chines short-video app. The final evening episode, hosted by Nick Tangorra, a 22-year-old singer-songwriter, will also see some of the famous “creators” team make their runway debuts.
With the majority of the population still quarantined at home and taking necessary precautions, restriction their social engagements; brands had to reach out to their customers in a different way where they can even create streetwear and runway looks for a fan. That’s where TikTok played its trump card in introducing the Fashion Month.
“It’s always been important for JW Anderson to work with new technologies and platforms. I think TikTok is challenging norms and innovating the way JW Anderson does.” The creative director of JW Anderson commented
“I am very excited to be working directly with TikTok this season to show our Women’s SS21 collection on the platform,” he added.
TikTok hashtags are trending on all the other social media app #TikTokFashionMonth, #GetTheLook and #Fashion101. This one change will not only change TikTok view as a masses app to a luxury app but defiantly the app has the first-mover advantage.