04 February: Taagaa Lifestyle has recently announced its entry into the market of handmade outfits in India. This will happen with the launch of its new all-season wear traditional Lucknow chikankari. Other than Luchnowi chikankari, the brand houses a wide range of products such as anarkalis, suits, kurtas, sarees, designer dupattas, and bottom wear. All these products can be shopped via their official website. These products are crafted and designed by the expert Indian craftsmen and weavers. Further, it can also be figured out that the brand is planning an aggressive expansion in the coming months with the store opening in India, UAE, and US markets.
Sharing her excitement over the much-awaited launch of the brand, Divya Singh, director at Taagaa Lifestyle, quoted, “We are excited to launch our brand Taagaa. The word Taagaa is a synonym of Dhaga. The word ‘Chikan’ is derived from the Persian word ‘Chakin’ means making a delicate pattern over fabrics. Chikankari is art worked with needle and untwisted thread of cotton on sheer fabric.”
The founder Divya Singh originally hails from Lucknow and she has over 5 years of experience. She widely promotes the Indian culture and craft to the widespread nation. He experience and background made Taagaa deal in authentic Luchnowi chikankari handmade outfits to bestow the best fashion to the customers.
Further, she expressed, “Our clothing is made especially by the artisans from Lucknow who are known for their exquisite, detailed embroidery work. Every outfit is customized and crafted with love and passion. Quality is the heart of our brand Taagaa and hence every product is specially checked by the quality team before we dispatch it to our customers.”