April 21: Biggest e-commerce platform Snapdeal has launched the latest brand campaign alongside Bollywood actors and real-life adorable couple Riteish Deshmukh-Genelia Deshmukh.

The brand titled, ‘Brand waali quality, bazaar waali deal’, Snapdeal aims to strengthen their customer base by reaching out to the consumers pan-India.

Targeting the value-conscious buyers, the campaign is already live across several platforms and it will run over the upcoming summer months.

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Snapdeal is among the leading e-commerce business player in India as it has more than 5 lakh sellers on its platform. Also, the brand bestows its services to a huge network delivering in over 26,000 pin codes across India.

Sharing his excitement over the brand’s new campaign, the co-founder of Snapdeal, Kunal Bahl quoted, “Value is an integral part of India’s purchase journey – online or offline. It is shaped by decades of experience and acumen of Indian families in looking beyond the sales talk to find the best value for their rupee. In today’s connected world, it is also in the collective wisdom from one’s network that helps sort real value from the hype. This campaign is a nod to the savvy online buyers, who understand that great quality does not need to cost more.”

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