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SheThePeople organises Digital Women Awards to celebrate digital businesses and its owners

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SheThePeople organised Digital Women Awards to celebrate how brands have been developed with the help of digitalization, Internet and their individual brand identity. The ceremony was witnessed by the establishers of some successful business who were able to build their brands with the help of the Internet. The speakers included Saudamini Mattu, CEO, AbuSandeep.com, Neha Jhunjhunwala, founder of Studio13 and Ankita Bansal, Co-founder, There!.

All the speakers talked about the respective brand motivations and what defines their distinctive brands. Mattu quoted, “Women have come a long way in the last 20-30 years. If women want to indulge themselves today, they don’t need someone else to come and do that for them. We all (women) are independent and know what we want.” Ankita Bansal talked about her brand which is a denim apparel store, she also mentioned her love she has for people in general. Ankita further added, “Someone told me that your brand name doesn’t need to have a story attached to it. It could just be anything as long as people relate to the story you’re trying to build.”

Neha Jhunjhunwala also talked about her brand and its journey from branding to tableware. Surprisingly, all the speakers had chosen digital form to establish their business. On this, Bansal mentioned, “Digitally, the kind of imprint you leave on people’s hearts and minds exceeds the benefits of having an offline store.” Agreeing on the point, Neha quoted that even the covid pandemic proved to be in favour of her online business and she, fortunately, had not suffered huge losses. “You can create a digital family when you post about your product on social media. You also come to know about the customers’ sensibilities through interactions,” she added.

Also read: Priyanka Chopra appointed as British Fashion Council’s Ambassador for Positive Change

The panellists also talked about how they had to work an extra mile to turn their business operations in response to Covid-19 by providing best of the services, constant sanitisation, delivery option with as minimal contact as possible.

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Fashion

Beautify your Winter look with these accessories| Trends for Winter fashion

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Winter fashion, 22 January: Stepping out of the house when the temperature drops, that too in style, turns out to be one hell of a difficult task in winters. Beating the chilling winters requires something more than just inner wears and furred coats, you would require additional accessories to keep you both warm and stylish.

With winters breaking all records this time, girls might be suffering as they have to carry out proper clothing and fashion both on-point simultaneously, doing what is next-level strenuous. We cannot even think of removing the bundle of cloth layers the winters are making us wear then why not dress with them on? Indeed, the winter fashion struggle is real but we can make it happen if we want to show off our fashionable outfits in style and stay frost-free.

Check out some of our recommendations below:

Chokers

Classy yet elegant, chokers magnify your look no matter if you wear it in any weather. Pair your cloth or ready-made chokers with your formal look, long coats, or front open leather jackets. Surprise your mates with this look and pull-off the winter fashion in style.

Silver oxidised earrings

There’s no outfit an earring cannot beautify! Literally, every girl misses wearing earrings especially in winters but did no one tell you that your plain winter coat required the charm in form of a silver lining? Yes, it does. Use your silver oxidised earrings with your plain winter outfits, these make you look simple and adorable.

Stoles and scarfs

Seems like no one mentioned about this one too! Scarfs are responsible for making you look gorgeous and warm like nothing else. Personally, I would suggest you buy colourful boho scarfs, these would not only add charm to your winter look but would make you feel good about yourself. Also, scarfs are the best way to protect your neck and chest from the direct chilling wind.

Boots

Heeled ones or flat, it is your call but boots keep you all warm, cosy and classy, of course. Furred boots help keep the feet warm and protected from frost. Your feet are the coldest body part and the one who faces challenges in getting proper warmth. Amid the struggle, your regular shoes do not contribute much in providing them with the proper warmth and fashion look. However,, here is where the long boots play a vital role.

Furred jackets

Furred jackets make you feel cosy, sweet and warm altogether. Furred jackets are one way to keep yourself protected from the extreme cold weather and also pull off your winter look in style. Therefore, furred jackets are girl’s favourite and preferred all over.

Cosy pom beanies or hats for winter fashion, your choice

Depending upon your choice, protect your ears and head area with a beanie. Dress with a headcover.

Also read: Spanish brand Desigual expands online presence with Tata CLiQ Luxury

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Fossil Group launches virtual watch try-on feature without additional app

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22 January: Never have you ever have had such experience. Luckily now with Fossil group, you can. Fossil Group has recently launched its new Virtual Watch Try-on experience across various brand channels including Fossil.com and Watch Station. Fossil Group is working partnership expansion with Tangiblee as the team rolled-put this web-based, and reality feature for watches.

This feature does not require the users to use or download another app or additional technical equipment to check the watch size. In just a few steps and taps, the consumers can place any Fossil watch on their wrist using the scaled accuracy. The Fossil team and Tangiblee wanting to bestow a unique user experience by maintaining the highest level of accuracy. This new development can be experienced by only following a two-step process.

Also read: Rent N Flaunt launches new affordable rental plans

The first step requires the users to measure the width of their wrist with their phone screens. The calibration or measurement step is not required for Tangiblee’s algorithms to work properly but assures that the wrist is measured accurately.

The second step calls for a picture of the user’s wrist using which the watch is virtually placed on the image. The user can slide the watch back and forth on the wrist, zoom in and out on the watch dial.

Tangiblee’s CEO, Eliad Inbar, said, “We’re excited to partner with such a wonderful collaborative partner and cannot wait to see what the usage & performance data reveals in terms of Fossil customers’ feedback as well as the impact to Fossil’s bottom-line.”

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German brand Birkenstock sets up 4th Indian store in Mumbai

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21 January: After establishing successful stores in Delhi, Hyderabad and Chennai, now Birkenstock is setting up their fourth store in India that is in the country’s finance centre, Mumbai. Other than this, the German manufacturer is planning to launches stores in Bengaluru and Chandigarh in the coming months to strengthen its Indian presence furthermore.

In a statement, Jens Hattab, regional managing director of Middle East Africa India at Birkenstock, “Following a strong market entry of the brand in 2020, our quality products enjoy a great consumer appreciation in India. The recent opening in Mumbai as one of the country’s key fashion hubs is just another stepping stone in our strong growth plan for the year ahead.”

Birkenstock entered the Indian market back in December 2019, however, its history dates back to 1774. As triggered by the covid-19 era, the German brand also launched its e-commerce platform in order to ensure that the buyers can shop from the comfort of their homes without risking the lives amid covid spread.

Also read: German footwear brand Birkenstock plans expansion across India

Every store of this brand aim at laying down the best shopping experience for the Buyers by offering them with over 200 several models from Germany’s largest shoe manufacturers. Also, it retails through multi-brand outlets.

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