With the holidays coming, approaches the cold weather. Now, who doesn’t like to be wrapped in cold-comfy stuff and put their best foot forward in the winter hues. Here is a look down at some scarves and stoles that you can wrap around this season.
Cashmere Scarf from H&M
Keep it simple with light beige Cashmere scarf from H&M. With ribbing at short sides the color gives a classy touch to your attire and keeps you cozy in the winter hues.
Price: ₹ 4960 approx.
Lou & Grey Chenille Scarf
The white Lou and Grey Chenille scarf could be your softest choice this season. The white scarf features a fuzzy texture of Polyester and Nylon.
Price: ₹ 4541
Marcella Colorblocked Scarf from Anthropologie
This Marcella colourblocked fringed-detail scarf is a perfect workwear for you. Pair it up with formals and you’re good to go.
Price: ₹ 2466 approx.
Floral Embroidered Grey Scarf from Chumbak
If you are someone who likes to experiment with colour pop and give a quirky touch to your outfit, then this floral embroidered scarf is for you. Made from viscose with a tint of yellow and a shade of pink, this grey scarf has a woven lace. Match it with your casuals.
Price: ₹ 995
Reversible stole from Tjori
A light woolen wrap for a chilly day, this Tijori reversible stole is a versatile pick. The stole comes in two different shades, with sky blue on one side and pink on the other. Be it a kurta or a top, you can pair it the way you want. This pure wool is now up on a clearance sale with flat 50% discount.
Price: ₹ 1,049
Blanket Scarf from Madewell
The Shalford Stripe super soft blanket scarf is something you would love to wrap around before venturing out of the house. You can wear it like a shawl or team it with your favourite denim and tee.
Price: ₹ 3,370 approx
Cozy Tartan Wrap from Win Change
The classic women’s plaid scarf will not only keep you warm in winters but will also come in handy during summer and spring. Light-weight and soft fabric makes it an ideal choice for any outing.
Price: ₹ 920 approx.
Nykaa collabs with influencers to engage audience digitally
January: To boost their online engagement, Nykaa Fashion has teamed up with beauty influencers in order to launch their mini-series, The Beauty Bar on the Nykaa Network. Nykaa is running various digital initiatives to keep up with its consumers ever since the lockdown was imposed in the previous year over the covid spread.
The interactive latest mini-tutorial series The Beauty Bar will have influencers giving tips to the viewers using the Nykaa products available at e-commerce platform of the brand. This would give shopper’s a piece of advice who are right now preferring online shopping while sitting at home. This would be done in place of the services and consultations the customers receive while in store.
Nykaa previously announced on Facebook that the celebrity make-up artist Ojas Rajani would come on January 16 to teach a Wedding Guest Look in a masterclass focusing the wedding season along with tips and tricks of make-up.
Other than this, Vibhuti Arora would be leading a skincare masterclass titled Skin Revival 2021 on the same day. She will showcase trending skincare techniques focusing on how to take good care of the skin naturally.
Other than increasing their digital mark, the brand has been on foot after lockdown to restart its ‘brick and mortar’ expansion. Nykaa Fashion recently announced its first store in New Delhi’s Ambience Mall. Further, their new stores are also opening in Thrissur and Thiruvananthapuram, among other locations in the country.
Paris Fashion Week of this month goes totally digital
January: French fashion’s regulatory body has ended the confusion and decided to go digital over the Paris Fashion Week. This month’s Paris men’s and haute couture will witness strict audience free amid the covid fear. The Federation de la Haute Couture et de la Mode told the luxury houses that they will not be allowed to invite guests this season as they got instructions by the police.
Even though Paris is not technically under lockdown, strict restrictions limited the movement in place nationwide which also include a 6pm or 8pm curfew. Also, a repeated failure in obeying the rules may lead you to a six-month prison sentence. Keeping the restaurants, bars, cinemas, theatres and museums shut, France’s second lockdown ended on 15 December.
In a statement to the AP, the federation said on Monday that “we confirm that there can be no public gatherings at Paris Fashion Week.” He further added, “houses can still organize ‘real’ runway shows with models broadcast live, provided that their events take place behind closed doors.”
In order to maintain the social distancing norms and the stringent restrictions, the French fashion regulatory body is practicing every necessary step.
Spanish brand Desigual expands online presence with Tata CLiQ Luxury
January: Spanish fashion brand Desigual has expanded its online presence through Tata CLiQ Luxury. Earlier, Desigual forayed its Indian presence with help of retail group Tablez. The brand partnered with Tata CLiQ Luxury to bring the unique designs and products of Desigual to customers across the country. The development came after the brand witnessed a great response from its first concept store in Delhi.
Adeeb Ahamed, managing director at Tablez quoted as saying in a press release by Desigual, “We are excited to partner with Tata CLiQ Luxury to make Desigual’s product portfolio more accessible to our existing and new customers. The collaboration envisions bringing together Tata CLiQ Luxury’s extensive reach with Desigual’s high fashion offering, to deliver a seamless shopping experience for the fashion-conscious Indian consumer.”
“We are delighted to bring Desigual, a brand much loved for its optimistic, differential aesthetic, to our discerning customers. With this addition, we are able to provide the savvy, global Indian with a truly international shopping experience – one that is focused on quality, authenticity and thoughtfulness,” said Gitanjali Saxena, business head at Tata CLiQ Luxury.
Desigual has been serving the best of their products to consumers and now aims at providing the digital presence. The Spanish brand aims at providing a unique character of its creations for the individuals wanting to be 100 per cent of themselves and express their most creative sides. The brand adjusts to needs of its buyers with the help of categories like women, accessories and footwear.
Get in Touch!
Got a tip or seeking a collaboration? Reach out to team ICB at [email protected] and we will revert within hours.
Fashion9 months ago
List of most popular & best celebrity Fashion Designers in India
travel3 months ago
Lufthansa cancels all India flights amid air bubble disagreements between India, Germany
Beauty1 year ago
iOS Apps for Your Instant Beauty Fix
Retail5 months ago
Bata India heads towards online channels under new strategy in post-covid era
travel7 months ago
List of most popular & top 20 best weekend getaways around Bangalore
Food9 months ago
List of most popular, best food magazines in India for recipes, pictures, chef interviews
Fashion10 months ago
List of most popular, top male fashion bloggers in India
Read8 months ago
Life Lessons I Learnt from ‘The Kite Runner’ by Khaled Hosseini