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Salim Sulaiman launch a new fashion label in partnership with Styched

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At a time when fashion industry is rapidly catching up with the novel trends in town, and evolving every day with personalized experiences and working closely to meet the inconsistent demands of the consumer, today is the right time get involved in the industry. India being a huge market for a unique sense of fashion, the music composer duo Salim Merchant and Sulaiman Merchant popularly known as Salim Sulaiman has forayed into fashion merchandising by launching their label.

Source: Indian events

The interesting part of the venture is that it is inspired by their iconic songs, hobbies and personal interests. The duo has created a significant name for them in the Indian music forum by giving the audience much a much loved album. The objective of the collection is to recapture the nostalgia of their fondly remembered creations in music. The first batch of collections is focused on their hits such as ‘Kurbaan Hua’, ‘Shukranallah’, ‘Chak De India’ and ‘Yeh Hausla Kaise Jhuke’. To launch their label the duo has collaborated with Styched which is a production-on-demand fast fashion company. The first collection will consist of a line of t-shirts based on the above songs.

Source: Cineblitz

The musicians, on asked about the label reported said that they are super excited. Sulaiman added that their apparel line with Styched is an expression of themselves and want their fans to be comfortable in them as much as possible in these exciting times. Further Salim added that their style has never been about big brands and labels and therefore it is of utmost importance that their fans and followers relate to their fashion line and that they themselves feel proud to wear to wear it besides keeping the brands on sale. He also mentioned that he has been excited to wear each and every piece as he steps out. On the collaboration with the duo, Styched COO Durga Dash said that it’s a significant partnership. They also added that their aim is to translate the celebrity’s persona into relatable apparel and establish their connect with fans and is confident that Salim-Sulaiman would resonate with the audience.

The collection would be available for shipping around the world with a  focus on fans in USA, Canada and the UK. It is yet to see if the much awaited collection would charm the people as their founders did.

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Fashion

Flipkart’s Wear The Next campaign plans toboost fashion with Alia Bhatt, Ranbir Kapoor

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23 January: In order to boost their fashion segment, e-commerce platform Flipkart has launched the 6th edition of its campaign titled India Ka Fashion Capital. This campaign will feature reputed and well-known Bollywood actors Alia Bhatt and Ranbir Kapoor. The theme of this campaign is one-of-its-kind as Flipkart has chosen Wear the Next theme for this campaign.

This theme aims to inspire customers across the country to buy the latest fashionable products from the e-commerce marketplace Flipkart. For 8 weeks, the campaign will run on television and digital platforms in order to reach the maximum audience. The online product selling platform is partnering with several brands and new sellers to strengthen its fashion vertical.

Sharing the campaign requirement, vice president at Flipkart Fashion, Nishit Garg, in a statement mentioned that consumers nowadays search for a value for money product. He said, “Consumers today are fashion-conscious, value-seeking and aspire to own the latest celebrity fashion trends. We believe in addressing these needs meaningfully by collaborating with the best in the industry and are constantly onboarding new brands, sellers, and partners to enhance the customer shopping experience. Through our latest campaign featuring Ranbir and Alia, we want to inspire consumers across the country to explore the latest trends and create the style that they have always wished for.”

Also read: Fossil Group launches virtual watch try-on feature without an additional app

Alia Bhatt and Ranbir Kapoor can be seen in the Flipkart Wear The Next campaign advertisements while they show off their trendy and fashionable outfits. Have a look at one of the ads:

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Beautify your Winter look with these accessories| Trends for Winter fashion

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Winter fashion, 22 January: Stepping out of the house when the temperature drops, that too in style, turns out to be one hell of a difficult task in winters. Beating the chilling winters requires something more than just inner wears and furred coats, you would require additional accessories to keep you both warm and stylish.

With winters breaking all records this time, girls might be suffering as they have to carry out proper clothing and fashion both on-point simultaneously, doing what is next-level strenuous. We cannot even think of removing the bundle of cloth layers the winters are making us wear then why not dress with them on? Indeed, the winter fashion struggle is real but we can make it happen if we want to show off our fashionable outfits in style and stay frost-free.

Check out some of our recommendations below:

Chokers

Classy yet elegant, chokers magnify your look no matter if you wear it in any weather. Pair your cloth or ready-made chokers with your formal look, long coats, or front open leather jackets. Surprise your mates with this look and pull-off the winter fashion in style.

Silver oxidised earrings

There’s no outfit an earring cannot beautify! Literally, every girl misses wearing earrings especially in winters but did no one tell you that your plain winter coat required the charm in form of a silver lining? Yes, it does. Use your silver oxidised earrings with your plain winter outfits, these make you look simple and adorable.

Stoles and scarfs

Seems like no one mentioned about this one too! Scarfs are responsible for making you look gorgeous and warm like nothing else. Personally, I would suggest you buy colourful boho scarfs, these would not only add charm to your winter look but would make you feel good about yourself. Also, scarfs are the best way to protect your neck and chest from the direct chilling wind.

Boots

Heeled ones or flat, it is your call but boots keep you all warm, cosy and classy, of course. Furred boots help keep the feet warm and protected from frost. Your feet are the coldest body part and the one who faces challenges in getting proper warmth. Amid the struggle, your regular shoes do not contribute much in providing them with the proper warmth and fashion look. However,, here is where the long boots play a vital role.

Furred jackets

Furred jackets make you feel cosy, sweet and warm altogether. Furred jackets are one way to keep yourself protected from the extreme cold weather and also pull off your winter look in style. Therefore, furred jackets are girl’s favourite and preferred all over.

Cosy pom beanies or hats for winter fashion, your choice

Depending upon your choice, protect your ears and head area with a beanie. Dress with a headcover.

Also read: Spanish brand Desigual expands online presence with Tata CLiQ Luxury

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Fashion

Fossil Group launches virtual watch try-on feature without additional app

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22 January: Never have you ever have had such experience. Luckily now with Fossil group, you can. Fossil Group has recently launched its new Virtual Watch Try-on experience across various brand channels including Fossil.com and Watch Station. Fossil Group is working partnership expansion with Tangiblee as the team rolled-put this web-based, and reality feature for watches.

This feature does not require the users to use or download another app or additional technical equipment to check the watch size. In just a few steps and taps, the consumers can place any Fossil watch on their wrist using the scaled accuracy. The Fossil team and Tangiblee wanting to bestow a unique user experience by maintaining the highest level of accuracy. This new development can be experienced by only following a two-step process.

Also read: Rent N Flaunt launches new affordable rental plans

The first step requires the users to measure the width of their wrist with their phone screens. The calibration or measurement step is not required for Tangiblee’s algorithms to work properly but assures that the wrist is measured accurately.

The second step calls for a picture of the user’s wrist using which the watch is virtually placed on the image. The user can slide the watch back and forth on the wrist, zoom in and out on the watch dial.

Tangiblee’s CEO, Eliad Inbar, said, “We’re excited to partner with such a wonderful collaborative partner and cannot wait to see what the usage & performance data reveals in terms of Fossil customers’ feedback as well as the impact to Fossil’s bottom-line.”

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