At a time where window shopping is losing its sheen against online channels, one of the most loved brand PUMA is coming up with innovative ideas to pull consumers to its stores. The brand recently announced the launch of its remodeled stores at Banjara hills, Hyderabad and Pacific mall, New Delhi which entails the concept of experiential shopping. The stores are said to combine technology, sports and experiential retail under one roof. Along with the same, PUMA also launches its select shop-in-shops in India where the brand would collaborate with global designers.
Abhishek Ganguly, the general manager of PUMA India and South east Asia said that they were thrilled to launch the remodeled stores which are in line with their efforts to enhance customer experience. He said that the stores would offer more interactive and personalized experience, and this has been their primary focus lately. He also echoed the sentiment of the amount of importance health, fitness and sports are going to play in the lives of people and believe that it will continue to grow as more and more people prioritize the same. Therefore the reinventing of the PUMA stores reinforces their commitment to engage and serve consumers in a better manner. In addition to this he said that the stores will hold safety of every customer and team members at utmost importance and will stringently follow the guidelines given by the government in their daily operations.
The new stores feature personalization zones, digitally connected offerings and futuristic product range. Some of the experiential elements that has been included in the PUMA flagship store in Bangaluru are:
PUMA select shop-in-shop – This concept features the collaboration with global designers like The Hundreds, RHUDE and Charlotte Olympia and many more for street wear. This would largely include premium product line and will be an amalgamation of culture and fashion.
PUMA x YOU – This concept entails on demand personalization where consumers can customize and personalize PUMA products which include a range of items from footwear, apparel and accessories using embroidery and print. It offers over a hundred unique and fun design options that one can play with.
Interactive experience – A click of a button is all it takes for customers to get close to all the PUMA products that they admire. This virtual experience at the store entails a screen that allows consumers to see the entire range of products without a limitation with respect to colors or styles that might not be available at the store. The consumers can choose their preferred item from the screen and place the order directly from the warehouse which will then be shipped to their home.
The brand has increased their focus on hygiene and safety measurements as mentioned which include steps like a cap on the maximum number of consumers inside the store at any given point, hourly sanitization of store fixtures, Making masks mandatory, contactless temperature screening at the store entrance, contactless payments, Sanitizing hands at the entrance and at all touchpoints across the store and Demarcated areas that allow for social distancing within the store. The newer format of stores also has a design where a completely modern look and feel is given. The illuminated footwear walls and the elevated layout which stand out take the consumer to a fascinating world that captures a different and an unforgettable experience.
Flipkart’s Wear The Next campaign plans toboost fashion with Alia Bhatt, Ranbir Kapoor
23 January: In order to boost their fashion segment, e-commerce platform Flipkart has launched the 6th edition of its campaign titled India Ka Fashion Capital. This campaign will feature reputed and well-known Bollywood actors Alia Bhatt and Ranbir Kapoor. The theme of this campaign is one-of-its-kind as Flipkart has chosen Wear the Next theme for this campaign.
This theme aims to inspire customers across the country to buy the latest fashionable products from the e-commerce marketplace Flipkart. For 8 weeks, the campaign will run on television and digital platforms in order to reach the maximum audience. The online product selling platform is partnering with several brands and new sellers to strengthen its fashion vertical.
Sharing the campaign requirement, vice president at Flipkart Fashion, Nishit Garg, in a statement mentioned that consumers nowadays search for a value for money product. He said, “Consumers today are fashion-conscious, value-seeking and aspire to own the latest celebrity fashion trends. We believe in addressing these needs meaningfully by collaborating with the best in the industry and are constantly onboarding new brands, sellers, and partners to enhance the customer shopping experience. Through our latest campaign featuring Ranbir and Alia, we want to inspire consumers across the country to explore the latest trends and create the style that they have always wished for.”
Alia Bhatt and Ranbir Kapoor can be seen in the Flipkart Wear The Next campaign advertisements while they show off their trendy and fashionable outfits. Have a look at one of the ads:
Beautify your Winter look with these accessories| Trends for Winter fashion
Winter fashion, 22 January: Stepping out of the house when the temperature drops, that too in style, turns out to be one hell of a difficult task in winters. Beating the chilling winters requires something more than just inner wears and furred coats, you would require additional accessories to keep you both warm and stylish.
With winters breaking all records this time, girls might be suffering as they have to carry out proper clothing and fashion both on-point simultaneously, doing what is next-level strenuous. We cannot even think of removing the bundle of cloth layers the winters are making us wear then why not dress with them on? Indeed, the winter fashion struggle is real but we can make it happen if we want to show off our fashionable outfits in style and stay frost-free.
Check out some of our recommendations below:
Classy yet elegant, chokers magnify your look no matter if you wear it in any weather. Pair your cloth or ready-made chokers with your formal look, long coats, or front open leather jackets. Surprise your mates with this look and pull-off the winter fashion in style.
Silver oxidised earrings
There’s no outfit an earring cannot beautify! Literally, every girl misses wearing earrings especially in winters but did no one tell you that your plain winter coat required the charm in form of a silver lining? Yes, it does. Use your silver oxidised earrings with your plain winter outfits, these make you look simple and adorable.
Stoles and scarfs
Seems like no one mentioned about this one too! Scarfs are responsible for making you look gorgeous and warm like nothing else. Personally, I would suggest you buy colourful boho scarfs, these would not only add charm to your winter look but would make you feel good about yourself. Also, scarfs are the best way to protect your neck and chest from the direct chilling wind.
Heeled ones or flat, it is your call but boots keep you all warm, cosy and classy, of course. Furred boots help keep the feet warm and protected from frost. Your feet are the coldest body part and the one who faces challenges in getting proper warmth. Amid the struggle, your regular shoes do not contribute much in providing them with the proper warmth and fashion look. However,, here is where the long boots play a vital role.
Furred jackets make you feel cosy, sweet and warm altogether. Furred jackets are one way to keep yourself protected from the extreme cold weather and also pull off your winter look in style. Therefore, furred jackets are girl’s favourite and preferred all over.
Cosy pom beanies or hats for winter fashion, your choice
Depending upon your choice, protect your ears and head area with a beanie. Dress with a headcover.
Fossil Group launches virtual watch try-on feature without additional app
22 January: Never have you ever have had such experience. Luckily now with Fossil group, you can. Fossil Group has recently launched its new Virtual Watch Try-on experience across various brand channels including Fossil.com and Watch Station. Fossil Group is working partnership expansion with Tangiblee as the team rolled-put this web-based, and reality feature for watches.
This feature does not require the users to use or download another app or additional technical equipment to check the watch size. In just a few steps and taps, the consumers can place any Fossil watch on their wrist using the scaled accuracy. The Fossil team and Tangiblee wanting to bestow a unique user experience by maintaining the highest level of accuracy. This new development can be experienced by only following a two-step process.
The first step requires the users to measure the width of their wrist with their phone screens. The calibration or measurement step is not required for Tangiblee’s algorithms to work properly but assures that the wrist is measured accurately.
The second step calls for a picture of the user’s wrist using which the watch is virtually placed on the image. The user can slide the watch back and forth on the wrist, zoom in and out on the watch dial.
Tangiblee’s CEO, Eliad Inbar, said, “We’re excited to partner with such a wonderful collaborative partner and cannot wait to see what the usage & performance data reveals in terms of Fossil customers’ feedback as well as the impact to Fossil’s bottom-line.”
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