March 18: Piramal Pharma recently announced naming Bollywood and South actor Kajal Aggarwal as the brand ambassador for its skincare brand Lacto Calamine.
This association would help strengthen the brand’s position in the skincare market. It also plans to enter the latest formats of beauty anf skin care adding to their current product range.
Lacto Calamine brand of the company has a wide range of skincare products as the list includes sunscreen, facial wipes, face wash and oil control lotions as well. The brand is sold across multiple channels. The channels include cosmetic stores, general stores, chemists, hyper-super modern retail outlets and e-commerce platform as well.
Nandini Piramal, the chairperson at Piramal Pharma Limited shared her take on this association and said, “We are pleased to bring together the winning combination of Lacto Calamine, a deeply trusted and efficacious skincare brand and Kajal Aggarwal, who embodies modern-day contemporary beauty.”
Kajal Aggarwal, shared her excitement over the the development as she spoke about the association, “I am delighted to associate with Piramal’s Lacto Calamine, a trusted product that I have personally grown up using. I identify with the brand’s vision of redefining how women look at their daily beauty regime – with minimal effort to enable timeless beauty.”