Peta is an organization that has been working for animal rights since years and years and will do for years to come. It upholds the motto of “Animals are not ours to experiment on, eat, wear, use for entertainment, or abuse in any other way.” Almost thirty years ago Peta started collaborating with celebrities for the campaign “I’d rather go naked than wear fur” including The Go-Go’s who posed first for the campaign holding a poster saying we’d rather go naked than wear fur.
This went on and on for thirty years including various celebrities like Christy Turlington, Pamela Anderson, Taraji P. Henson, Wendy Williams, Pink, Christina Applegate, Eva Mendes, Tony and October Gonzalez, Kate Del Castillo, Nev Schulman, Roselyn Sanchez, Joanna Krupa, Dennis Rodman, Olivia Munn, Elisabetta Canalis, Tommy Lee, Gillian Anderson, and Ireland Basinger- Baldwin. Now after thirty long years of campaigning against fur and mink, Peta has decided to end this campaign because it feels that the situation has come under control and there are many other issues at hand that need more attention at the present moment and thus, there will no more exist the I’d rather go naked campaign.
However, this campaign not only aimed at stopping the use and abuse of fur and mink but in various sub texts tried to divert the attention of the readers towards a cruelty free lifestyle wherein if they wished they could opt for fake fur. The idea is to go minimize, in fact to avoid any cruelty from our side to animals. Peta suggests that our idea of animals being obligated to provide us with wool, fur, leather or mink is completely baseless and selfish on our parts. It is very important, I’d say necessary now for us to shift to cruelty free products so that we are responsible for no harm that is caused to animals.
So many animals are killed for their fur and thus, are electrocuted, drowned, beaten and also skinned alive. This is not only violent but selfish. Human beings have crossed all limits for their desires and it is the animals that have been suffering for ages now. Peta takes initiatives to save all animals from the cruelty of human beings. When famous people collaborate with Peta for the cause, it makes it easier for people to connect and understand.
Asa as Indian brand launches online with natural products
22, January: Realising the need for natural products, Asa has launched online as a new Indian cosmetics and wellness brand using the refillable packaging and natural ingredients. The product range of the new beauty brand includes lipsticks, concealers, mascaras, lip & cheek tints, cream correctors among its other wide variety of products. The newly launched brand Asa is a dedicated e-commerce platform and is providing free shipping all across India.
Sharing her take on why she decided to launch the brand, Asa’s founder, Asha Jindal Khaitan quoted, “The waste produced by the makeup industry has been overlooked for a long time now which is why creating an option that is meant to last, rather than just being for a one time use, was the need of the hour.”
The co-founder of the brand, Sukriti Jindal Khaitan, told Vogue India, “We have done an extensive research to ensure that our products can easily be reusable and refillable, time and again. We chose aluminium for our casings along with a coating that not only looks good, feels good to touch but also offers resistance to the metal, to ensure that the quality of the packaging is not affected due to external environmental conditions.”
L’Oreal to remove ‘fair and white’ words from its products line
In the interconnected world that we live in today, it has become pertinent for every brand to connect with the community deeply. In most cases the consumers demand the brand to take a stand on the ongoing happenings of the society and react to them strongly. Over the years, upon recognizing this trend, brands have quickly capitalized on it by standing side by side to the society and moving large portions of their revenue into marketing to create relevant campaigns to win the hearts and minds of the people.
One such company that has shifted its dynamic in the midst of the recent state of affairs is the French cosmetics major, L’Oreal group. The group recently stated that it will do away with the words white, fair and light from its range of skincare products. L’Oreal is a big player in the category of personal care with global brands like Garnier, L’Oreal Paris, Maybelline New York and NYX Professional Make Up in its kitty.
For many decades, such brands sold the idea of looking at beauty in a unidirectional manner which unfortunately got embedded in the larger strata of society leading to racial stereotyping among the masses. The products sold were often promoting fairer skin as a desired colour. Such stereotype was further highlighted amid the ongoing protests of ‘Black lives matter’ that gained momentum around the world, especially in the west where it went overboard. In the light of the issue and as a part of extending support for the movement L’Oreal acknowledged concerns over the terms used to describe its skin care products and its decision to remove the above mentioned words from the same. The move came a day after Unilever announced its decision to remove the word ‘Fair’ from its infamous skincare product ‘Fair & Lovely’. Further the FMCG giant Johnson & Johnson ceased the sale of its range of skin whitening creams globally.
This has led to Indian brands like Emami which owns the brand ‘Fair and Handsome’ to imitate the same in the wake of the ongoing situation where the company was reported saying that it is evaluating the current situation and taking into due account the consumer sentiments and their responsibility to follow a holistic approach to address the needs of the consumer before planning their next course of action.
The move by the global giants will impact the society, which battled discrimination and stereotypes with respect to race and colour, in an ever-so-crucial way.
Covid-19 aftermath : HUL gradually gets back on track with its hair & skin care products
India’s leading consumer care brand- HUL finally experiences pent up demand in non-essential categories such as hair-care, skin-care, and color cosmetics. However, the brand remains unsure of its achievement of pre-COVID sales.
Officials from the brand commented that they have resumed operations at all factories and warehouses except for the one in Assam. Suppliers who had halted operations in the initial period of the lockdown are now back in business, they added. “With mobility restrictions, the lockdown of retail spaces, and fear of loss of income, the impact on discretionary categories like hair care, skincare, and color cosmetics is more accentuated. While we are seeing some demand revival in these categories, the exact time which these categories will take to recover fully remains to be seen,” the company said in a stock exchange filing.
Long before the lockdown was announced, the state governments had taken preventive measures which included the sealing of borders, suspending transport services, restriction on deliveries owing to which, the brand and its suppliers had to halt operations, thus, impacting the business. But, with everything gradually adjusting to the new normal, the brand is also gaining its momentum back. The local unit of Anglo-Dutch Unilever witnessed its volume growth shrink by 7% during the March quarter, propelled by Covid-19, and the lockdown that disrupted both manufacturings as well as supply. However, the company said its operations improved to about 70% in April.
“Our operations across manufacturing sites, distribution centers, warehouses, and extended supply chain partner locations were disrupted. Immediately following the nationwide lockdown, operations came to a near standstill and we were able to operate at about 5% of the pre-COVID normative levels,” the statement added.
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