People for the Ethical Treatment of Animals India (PETA India) and Tagtalk, a digital advertising network placed a campaign in bars, restaurants, and cafes in Pune, Delhi, Mumbai and Bengaluru in the honour of World Vegan Month denoted in the month of November. Both have encouraged the shoppers to steer clear of leather, exotic skins and wool.
According to PETA, the crowded conditions in which the animals like crocodiles, snakes, alligators and the other wild animals are raised and when their skin is slaughtered are equivalent to those who are believed to have spread coronavirus and might become a reason of the future virus spreads. Also, as cows and buffaloes are used for leather, the leather production pose a threat to the human health and the environment as well as they poison the rivers and streams which give breathe to diseases like cancer, and respiratory infections.
Talking about the same, Radhika Suryavanshi, serving as the Senior Campaigns Coordinator, PETA India mentioned that animals are no different from humans when it comes to feeling emotions, loving the families, and valuing own lives. She urged all the citizens to practice kindness during this World Began Month by keeping the animals out of their wardrobes.
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Gautam Bhirani, MD of Eyetalk Media Ventures, which operates Tagtalk, said, “In a society where people are increasingly shifting towards socially conscious and ethical fashion, we at Tagtalk are proud to further spread PETA India’s noble appeal to people to ditch leather, wool, and exotic skins. We hope the message reaches a wide spectrum of people, bringing about a change that’s here to stay.”