April 15: Nykd by Nykaa recently announced the launch of Nykaa All Day which is a sub fashion brand featuring activewear, leisure, and athleisure for women.
With the help of this expansion, the multi-brand fashion platform is aiming to make clothing available for comfort and inclusivity. Also, it aims to ease the effortless transition from in-home outfit to ‘ready-to-go’ attire.
The debut collection features various items like a sports bra, shrugs, joggers, leggings, tracks culottes alongside the elevated basics such as t-shirts and lounge pants. All products feature tidy, simple yet versatile designs crafted with soft fabrics and soothing colour choices.
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Nykd All Day range starts at an affordable price at Rs. 399 and is available on Nykaa.com, the official website of the brand along with the app. Also, the range is available on the Nykaa Fashion store at Ambience Mall located in New Delhi.
Sharing her take over the development, Adwaita Nayar, CEO, Nykaa Fashion and Founding Team Member, Nykaa, said, “We are excited to expand Nykd by Nykaa to include athleisure, leisure & activewear after successfully launching lingerie and sleepwear. Over the past year as we navigate new ways of working, living and managing our hectic schedules, athleisure & activewear have now become wardrobe staples that we choose to make a style statement in! With Nykd All day, we combine high-quality athletic staples with versatile leisurewear to offer utmost comfort. We hope that Nykd All Day will deliver on both; functional and comfortable products steeped in the latest innovations in fabric and fit.
