Myntra has announced YouTube sensation Bhuvan Bam as its first digital brand ambassador to additionally engage with its tech-savvy and fashion-forward customers, beginning this festive season.

Both Myntra and Bhuvan will make content that will give the brand more acknowledgment in their effectively youthful market. The incorporation of topics like fashion and lifestyle in his creative and relatable content will facilitate Myntra’s endeavors of taking advantage of the fashion-centric crowds.

Bhuvan’s highway to fame impeccably exemplifies the rise of a new kind of ‘digital’ celebrity that speaks for the interests of contemporary shoppers.

Bhuvan came into the spotlight as he was one of the first Indian YouTube content creators to cross 10 million subscribers on his comedy channel, BB Ki Vines, in 2018. His content reaches out to millions of people as BB Ki Vines has reached 19 million subscribers and has 2.75 billion views. Along with creating content for his channel he is also fond of singing and has made numerous songs over the years.  He has a multitude of social media followers across all social media platforms. The 26-year-old Filmfare award winner has more than 10.5 million followers on Instagram also.

Bhuvan being India’s first-ever digital star who has taken the lead as an ambassador in online fashion space with Myntra. His appealing presence on social media and his ability to connect with individuals will enable Myntra to hit home for his solid fan base cutting across demographics.

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