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London Fashion Week goes on virtual ground; witnesses participation of 94 designers

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February 20: Unlike every year, the much awaited London Fashion Week began earlier on Friday on a virtual format keeping in view the coronavirus pandemic situation.

Concluding on Tuesday, this fashion show will witness 94 designers who have participated in the show who will be broadcasting the video highlights of their collection showcasing the menswear, womenswear or mixed fashions during the event. To mention, this event is now gender-neutral. More than 40,000 people marked their presence by witnessing the innovative show.

Several brands like Victoria Beckham shunned the event, however, some others like Burberry embraced this online avatar to its best. This year’s fashion week witnessed the absence of many global celebrities, but at the same time designers such as Molly Goddard from Britain, Bora Aksu from Turkey, and Simone Rocha from Ireland will be streaming their superb collection over the London Fashion Week website.

Also read: Paris Couture Week witnesses Schiaparelli’s 2021 jewellery collection

British brand Burberry, will represent theit menswear collection from their Autumn or Winter collection for the year 2021. This collection is designed by Italian director Riccardo Tisci. Burberry is a brand famous for its tailored trenchcoats.

Other than this in September, the brand had also presented its Spring/Summer 2021 collection in a film set, that too, in middle of the forest as it was broadcasted live on Twitch.

Twitch is a streaming platform that has gone insanely popular during covid times. It has grown in terms of popularity, broadcasting live video gameplay and offering the possibility of live commentary.

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Fashion

Best street styles from Paris Fashion Week Fall 2021

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March 05: This year’s season of Paris Fashion Week is digital broadly given the Covid-19 pandemic. Even though its digital form, the week celebration still has managed to spread the same fashionable goals among the viewers as ever. It has stood on the expectations of the audience that every year awaits the time for Paris Fashion Week.

This time’s fashion week witnessed well-dressed models, editors and whatnot. Vogue was however able to collect and present their very best street style looks and we cannot get our attention off these.

Also read: Paris Couture Week witnesses Schiaparelli’s 2021 jewellery collection

From spotting girls killing it in their jeans and combat boots, some also made it through the cold wrapped in miniskirts. Here are the best looks for this time’s Paris Fashion Week Fall 2021:

Photographed by Acielle StyleDuMonde

Photographed by Acielle StyleDuMonde

Photographed by Acielle StyleDuMonde

Photographed by Acielle StyleDuMonde

Photographed by Acielle StyleDuMonde

Photographed by Acielle StyleDuMonde

Photographed by Acielle StyleDuMonde

Photographed by Acielle StyleDuMonde

Photographed by Acielle StyleDuMonde

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ABFRL partners with designer Tarun Tahiliani to launch men’s ethnic wear brand

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March 03: Aditya Birla Fashion and Retail Limited (ABFRL) has undergone a strategic partnership with renowned designer Tarun Tahiliani aiming to launch a contemporary ethnic wear brand for men.

ABFRL will be holding an 80 per cent stake in the new launch, however, at the same time, Tahiliani will be holding the remaining 20 per cent stakes. The latest brands aim to open as many as 250 stores all across the country over the next five years along with its plans to launch the first set of its retail stores by September 2021.

ABFRL has made similar investments with some other reputed names as well like in Jaypore and Shantanu & Nikhil. Along with this, the retail brand has also announced its partnership with Sabyasachi. With these investments and partnerships, ABFRL is planning its future growth segment.

Also read: Sabyasachi fashion trends: When Sabyasachi Mukherjee reignited old trends

The designer and CEO of the Tarun Tahiliani brand, Tarun Tahiliani quoted, “Last year, we celebrated 25 years of the Tarun Tahiliani label. The next big leap for the brand was to take our craftsmanship and expertise and offer it to a larger Indian market that knows and values quality and is actively seeking it. It was clear that we needed a partner who could not just help us with this scale, but also have the same dedication to quality and the customer. And that could only have been the Aditya Birla Group.”

Sharing his excitement over the partnership that aims to ensure further growth, managing director at ABFRL, Ashish Dikshit said, “Tarun Tahiliani has been at the forefront of the emergence of the Indian design industry. This partnership is in line with our stated strategy to craft a portfolio of brands that address the entire gamut of ethnic wear segments: value, premium and luxury.”

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Fashion

Timex Group brand Helix launches its first smartwatches ‘Helix Smart’ in India

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Helix smartwatches, March 03: Helix that is a Timex Group brand has recently launched its first smartwatch in India titled Helix Smart. This addition aims for Timex to further strengthen its presence in the smartwatch segment.

With Helix smartwatches, Timex is observing the millenials to witness their newly launched product and drive growth for their segment. Timex also expects strong sales for the segment given the affordable price range of the product.

A cherry on the top news is that the newly launched watch is available in three different colours: blue, black and pink and is priced at Rs. 3,995. Also, as of now, the smartwatch will be sold at the authorized Helix retailers store or through the brand’s official website.

Also read: Fossil Group launches virtual watch try-on feature without an additional app

Timex Group already has a well-established market in traditional watches as they contribute largely towards the brand’s sales. Now, the company is focusing to make a landmark in the digital platform and smartwatches segment for future growth in the country.

Sharing his excitement over this new launch, head marketing and e-commerce at the Timex Group, Ajay Dhyani expressed, “We are pleased to announce the launch of Helix’s first-ever smartwatch, Helix Smart. The all new Helix smartwatch embodies the Timex Group’s standard of quality and precision combined with new age technology. We believe that these smartwatches will be well received by the youth.

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