March 03: Lakme Fashion Week was recently organised jointly by Lakme and RISE Worldwide and the Fashion Design Council of India. These 3 powerhouses of India will be presenting a joint schedule at this season of Lakme Fashion Week.
This event will witness a special unity logo. The event Phygital Fashion Week will take place on March 16-21, 2021. Lakme Fashion Week along with FDCI will jointly present the opening show on March 16 as Lakme Absolute Grand Finale will take place on March 21.
On the special occasion, Sunil Sethi, Chairman FDCI commented, “The Fashion Design Council of India for decades has tirelessly worked to make the design industry leaders from the front and leave a global footprint. The pandemic has darkened the clouds, this will add a silver lining to the business of fashion and help sharpen the needs of the fast-changing world. Lakmé, RISE Worldwide and FDCI will now have a shared purpose and belonging as we both reinvent the wheel in uncertain times. We are delighted to present this fashion week together.”
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Furthermore, Ashwath Swaminathan, Head of Innovations at Lakmé quoted, “Our association with the Indian fashion industry runs deep as Lakmé has been a key driver of its growth for the past 20 years. We look forward to this partnership opening up new avenues of growth for all stakeholders. We continue to remain true to the pillars of the Lakmé Fashion week which are discoverability, sustainability and talkability as we present the best in Indian fashion & beauty this season to a global audience.”
Jaspreet Chandok, Head – Lifestyle Businesses at RISE Worldwide said, “RISE Worldwide’s ultimate goal is the development of eco-systems that we operate in and we feel this partnership will help elevate the fashion industry to new heights. We are glad to partner with the FDCI and look forward to jointly present Lakmé Fashion Week this season, as we RISE as one.”
