COVID-19 has left an indelible impression on the fashion industry, forcing the industry to reconsider its position in the world. To change with changing time and the current situation of the world, Lakme Fashion Week is going online!
Lakme Fashion Week (LFW) revealed on Thursday that for its 2020 edition this October, the fashion showcase would be interactive and seasonal interactive. The virtual exhibition will be live on a high-tech web network exclusively designed for LFW from October 21 to 25. The immersive virtual space strives to host “state of the art curated displays” with cutting-edge technologies, e-commerce, digital content engagement and cyber networking.
Today, with its all-virtual and seasonal flexible version, the fashion network is introducing the new season, pulling together a range of talent through creative and immersive show platforms including runway and video showcases, webinars and podcasts. In addition to it, there is also a new exploring feature ‘See Now, Buy Now’ that will allow all the viewers to directly connect with the label and purchase the outfits immediately after the show.
The head of lifestyle Business at IMG reliance, Jaspreet Chandok said that the fashion industry today needs a “conscious new direction” to sustain in the COVID-19 world.
“We want to create this space that will allow the industry to grow and prosper. We would fill the divides between national and foreign viewers and consumers with a digital forum while continuing to help and cultivate the design culture, “the statement read on.