Bengaluru, December 23: Kidswear has recently emerged as a strong for Myntra in fashion and lifestyle shopping. Myntra is one of India’s stop for online shopping which caters to all categories, however, now the kid’s category is proving to be an integral part of the overall sales of the shopping app. Kidswear category has witnessed a 90% growth over the last year. From this, online shopping is assumed to have attracted quite a lot audience amid the pandemic scare.
With 450 leading brands containing over 1.1 lakh styles in the Kids category, Myntra is one of India’s leading fashion e-commerce company. From night suits to dresses, the online shopping company bestows apparels of brands like GAP, UCB, H&M among others. As the current year-end festive season goes on, Myntra saw a huge demand of party, outerwear along with sequins and embroidered dresses for girls and blazers, suits for boys. Among kidswear, Winter jackets and sweatshirts are also a few favourite apparels.
Ayyappan Rajagopal, Head of Business of Myntra, said, “The kids’ category is one of the major areas of focus for Myntra, especially after a very successful run in the recent months, peaking during the festive period. We have always been stronger in this segment in the metros and up north, and with the launch of a number of south and the regional selection and brands our penetration into T2 and T3 cities have also increased significantly. Right now, we are witnessing over 100% growth in kids’ winter wear, with teens and pre-teens in the age group of 8 to 16 years, growing the highest. Overall, we are expecting strong traction in winter wear, T-shirts, dresses, infant apparel and ethnic wear, as a category in the days ahead.”
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