Bengaluru, December 23: Kidswear has recently emerged as a strong for Myntra in fashion and lifestyle shopping. Myntra is one of India’s stop for online shopping which caters to all categories, however, now the kid’s category is proving to be an integral part of the overall sales of the shopping app. Kidswear category has witnessed a 90% growth over the last year. From this, online shopping is assumed to have attracted quite a lot audience amid the pandemic scare.
With 450 leading brands containing over 1.1 lakh styles in the Kids category, Myntra is one of India’s leading fashion e-commerce company. From night suits to dresses, the online shopping company bestows apparels of brands like GAP, UCB, H&M among others. As the current year-end festive season goes on, Myntra saw a huge demand of party, outerwear along with sequins and embroidered dresses for girls and blazers, suits for boys. Among kidswear, Winter jackets and sweatshirts are also a few favourite apparels.
Ayyappan Rajagopal, Head of Business of Myntra, said, “The kids’ category is one of the major areas of focus for Myntra, especially after a very successful run in the recent months, peaking during the festive period. We have always been stronger in this segment in the metros and up north, and with the launch of a number of south and the regional selection and brands our penetration into T2 and T3 cities have also increased significantly. Right now, we are witnessing over 100% growth in kids’ winter wear, with teens and pre-teens in the age group of 8 to 16 years, growing the highest. Overall, we are expecting strong traction in winter wear, T-shirts, dresses, infant apparel and ethnic wear, as a category in the days ahead.”
After adding 5, Shoppers Stop plans to add 15 new stores in next 9 months
February 26: As a part of its expansion plan even as the setback of the pandemic continues, departmental store chain Shoppers Stop has added another 5 stores as of now during the current financial year. Along with this, Shoppers Stop is planning to add another 12 to 15 stores over a period of the next 9 months.
This information was disclosed by Venugopal Nair, MD & CEO of Shoppers Stop while he was speaking on the sidelines of the Retail Leadership Summit 2021 organised by the Retailers Association of India.
Nair claimed that the company is foreseeing growth is the upcoming period with each passing month. He also mentioned that the average bill value per customer is even higher now and improving.
On the contrary, Also Read: Shoppers Stop witnesses huge net losses of Rs 25 crore in December quarter
He further added, “We are looking to open 12 to 15 stores in the next nine months. We did close down three stores in this financial year but that cannot be attributed to Covid as it was part of the annual rationalisation of our portfolio. Normally December is a better month than January, but this time we saw higher footfalls in January than in December. That is a good sign that consumers are continuing to come back. Consumer confidence has improved with the vaccines being rolled out. We intend to carry forward some of the steps we took to save costs. These measures helped us become a more efficient and productive organisation.”
The company went for several cost-saving measures under the pandemic. Further, Nair added that the lockdown granted the company an opportunity to witness and improvise the areas that could be streamlined.
Stora Enso, H&M, IKEA backs TreeToTextile; helps build demo plant for sustainable fibre
February 25: After years of research, brands Stora Enso, H&M and IKEA said that they are together all set to build a demonstration plant in Sweden in order to generate a new and more sustainable wood-based textile fibre. The information was bestowed by the brands earlier on Tuesday.
With this development, the brands aim at reducing their climatic footprint and pollution as they are in high need of affordable greener alternatives to cotton, polyester and traditional viscose. The projects of developing ways to turns the tree into textile fibre have various Nordic pulp makers as a part of the development.
TreeToTextile in a statement said that its plant will be having a production capacity of 1,500 tonnes while its owners will fund a 35 million euro ($42.6 million) investment. The fourth part-owner of TreeToTextile, Lars Stigsson said that the plant would be located at Nymolla mill in Sweden, which is owned by Stora Enso (a Finnish forestry group) and its construction will be beginning in the near future.
The statement also quoted, “The novel process is deliberately designed to have low energy demand and low chemical need. It is engineered to suit large scale production and includes a recovery system for reusing chemicals. By investing in a demonstration plant, we are finally on the go. With it, we are turning years of R&D into reality to increase the biobased share on the textile market to support climate action.”
German brand Birkenstock launches first mono-brand store in Bengaluru
This footbed consists of every design of the brand which would fit each customer just right. Not only focusing on the sale of their products, but the brand also uses sustainable core materials for production such as natural latex milk, jute and natural cork. These natural materials altogether when crafted create supreme quality footwear.
Birkenstock has successfully launched its 4 stores in India’s financial centre Mumbai and other states like Hyderabad, Chennai, and Delhi. This store in Bengaluru will be the first mono-brand of Birkenstock.
Jens Hattab, Regional Managing Director Middle East Africa India at BIRKENSTOCK, said, “Continuing with our strong rollout of stores across India, we are further strengthening the brand presence in the South with our impressive new location in Bengaluru. Our quality products enjoy an abundant consumer appreciation in the country. The launch of the Bengaluru store is a stepping stone to strengthen our presence across India and continue with our growth plan for the year ahead with great conviction.”
Birkenstock entered the Indian market back in December 2019, however, its history dates back to 1774. As triggered by the covid-19 era, the German brand also launched its e-commerce platform in order to ensure that the buyers can shop from the comfort of their homes without risking the lives amid covid spread.
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