December 09: Kavya Singh Kundu recently launched her label in November along with a fall-winter collection. This step was taken in order to produce low-cost sustainable clothes. The collection under the label is inspired by her own personal style and her love for bling and shiny things.
The collections have been using handwoven fabrics apart from the organic fibre or mill made fibre like orange fibre and bamboo fibre.
The collection of Label Kavya Singh Kundu has been priced in the range of Rs. 5,000 to Rs. 25,000. These collections will also be available for online purchase and on social media platforms too.
On this, the designer quoted, “From farm to fibre to fabric, responsible sourcing makes each creation and each design unique — starting from the sourcing of materials to the end product. The latest fall-winter collection has been made using handwoven fabrics for most styles, apart from some organic fibre mill-made fabrics too, namely orange fibre and bamboo fibre textiles. The clothing line also comprises styles that use sustainable sequins that are cut from a 20 per cent recycled PET sequin film that is the best possible alternative available in the market now and still mostly unexplored in the Indian subcontinent.”
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Expressing her excitement over the launch, she further added, “As a student at NIFT, Delhi, I was always exposed to the handloom sector in India, and we were encouraged to visit craft clusters, which is where my love for the loom came from. Even for my final project at college, I worked very closely with the Phulia weavers and created an upcycled prêt collection. So naturally, when it was time for me to start my label, I knew that it would be very deeply connected to handlooms in India and handcrafted techniques, yet it would radiate a modern global aesthetic.”