March 31: Bella Casa, a Jaipur based home furnishings brand has recently brought on board Indian actor Shraddha Kapoor by signing her as the brand’s brand ambassador. The actor and singer has also co-created a collection with the brand.
Bella Casa is brand retailing in the range of home furnishing and textiles as it also specialises in exclusive prints. Currently, the brand has a huge workforce of 2,500 talented employees who contribute towards the annual production capacity of 12 million pieces with a network of 80 authorised dealers reaching nearly 3,000 retailers all across India. The brand also retails via their e-commerce platform as well as the multi-brand platforms including popular stores like Flipkart and Ajio.
The brand, in a press release, said, “This mutually beneficial alliance will also entitle the actor to a part of the company’s equity, and ensure a deeper involvement for both brands’ growth.”
Sharing her excitement over the collaboration, Kapoor in a press release quoted, “To support the growth of the country, we must advance more opportunities towards the development of worthwhile homegrown brands such as Bella Casa.”
Further, she also said, “I share the brand’s core beliefs and am proud to back an honourable brand that is steeped in such history. Bella Casa may have had humble beginnings, but their commitment and hard work has made them one of the best home fashion challenger brands in India. Their quality and designs wooed me, and I am keen to co-develop a new line with them for Indian and International markets.”
Bella Casa’s CEO, Saurav Gupta stated, “Bella Casa envisions becoming one of the most admired and successful fashion companies in India. We are very pleased to associate with Shraddha Kapoor and trust that this investment will catalyse our process of expanding to different parts of the country as well as introduce newer product lines. We look forward to a long-standing alliance with her and strongly believe that it will substantiate the brand philosophy we have.”