India’s Couture Week 2020 : Digital fashion shows take over the runway

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India's first digital Couture Week
picture credits to ianslife.in

In the realm of couture, ‘going digital’ has been in progress, yet with COVID-19 tagging along in 2020, it has brought significant changes in the fashion business. This has prompted a lot more extravagant fashion brands dispatch their brand on the online stores and offering digital discussions, and captivating occasions like fashion weeks taking the digital course as well. FDCI India Couture Week 2020 that took off on September 18, presented digital fashion shows with partaking design planners revealing their collection through innovative fashion films. These films will be available on FDCI’s digital platforms such as the FDCI website, Instagram, Facebook, Twitter and YouTube. The official hashtag for the event is #DecodingCouture.

After fashion shows got dropped considering the situation of the pandemic back in March, fashion aficionados have been preparing with fervor and sitting tight for the updates on a virtual show. The fashion industry explores a seismic change by adjusting to the new typical as the Pandemic struck. The Fashion Design Council of India (FDCI), began by supporting designers, handloom laborers and numerous other people who were influenced in desolate times like these

The ICW, a six-day long digital event, in partnership with Hindustan Times, will have top couturiers Reynu Taandon, Shantanu and Nikhil and Suneet Varma present their bunch of ideas and creativity in endless ways.

The Indian Couture Week , a six-day long digital event, in partnership with Hindustan Times, will have top couturiers like Manish Malhotra, Falguni Shane Peacock, Gaurav Gupta, Shantanu and Nikhil, Kunal Rawal, Anju Modi, Dolly J,  Amit Aggarwal, JJ Valaya, Rahul Mishra, Falguni Shane Peacock, Reynu Taandon and Suneet Varma present their bunch of ideas and creativity in endless ways.

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