Over the years we have seen that businesses often get pulled in to the tension between the countries. And why not? They help build the economy that our Prime Minister proudly represents around the world, they keep the money flow going, they bring employment opportunities and much more. Over the years India has emerged as a potential market to invest in for large number of companies globally, one such country which has been prominent on the list of investments has been China.
The ongoing border tensions between India and China has changed the milieu to a great extent which has in turn led to unpredictable government actions. On Monday the Government of India banned 59 apps that has originated from China by claiming to have received complaints from various sources regarding the misuse of these apps available both on Android and iOS platforms, with respect to stealing and surreptitiously transmitting data in an unauthorized manner to severs located outside of India, especially China.
The banned applications also contain popular fashion and lifestyle apps that had gained a substantial amount of traction and following over the years such as Shein, Club Factory, YouCam makeup, Beauty Plus, Selfie City, Meitu, Wonder Camera, Photo Wonder, We Meet, Sweet Selfie and V Mate. Amongst them Shein was considered to be one of the most popular online clothing retail stores in India. Concerned Netizens who watched this unfold reacted in haste. Piyush Kumar, the CEO and founder of Rooter was reported saying that banning Chinese applications are a great initiative to ensure the protection of citizen’s data and privacy that poses a threat to our national security. He also indicated that the Indian eco system has come a long way in the last 5 to 6 years and is at par with the capabilities of the startup ecosystems of the world.
The sudden action by the government was taken in effect of Indian intelligence agencies which red flagged these Chinese apps over safety and privacy issues of users. Further they said that the government needs to block access of these apps or advise users to stop their use according to the intel inputs. Though the narrative that is constantly echoed says that, the ban was an attack on growing border tension between the two countries. It is yet to see the impact of the decision in the weeks to come.
Nykaa collabs with influencers to engage audience digitally
January: To boost their online engagement, Nykaa Fashion has teamed up with beauty influencers in order to launch their mini-series, The Beauty Bar on the Nykaa Network. Nykaa is running various digital initiatives to keep up with its consumers ever since the lockdown was imposed in the previous year over the covid spread.
The interactive latest mini-tutorial series The Beauty Bar will have influencers giving tips to the viewers using the Nykaa products available at e-commerce platform of the brand. This would give shopper’s a piece of advice who are right now preferring online shopping while sitting at home. This would be done in place of the services and consultations the customers receive while in store.
Nykaa previously announced on Facebook that the celebrity make-up artist Ojas Rajani would come on January 16 to teach a Wedding Guest Look in a masterclass focusing the wedding season along with tips and tricks of make-up.
Other than this, Vibhuti Arora would be leading a skincare masterclass titled Skin Revival 2021 on the same day. She will showcase trending skincare techniques focusing on how to take good care of the skin naturally.
Other than increasing their digital mark, the brand has been on foot after lockdown to restart its ‘brick and mortar’ expansion. Nykaa Fashion recently announced its first store in New Delhi’s Ambience Mall. Further, their new stores are also opening in Thrissur and Thiruvananthapuram, among other locations in the country.
Paris Fashion Week of this month goes totally digital
January: French fashion’s regulatory body has ended the confusion and decided to go digital over the Paris Fashion Week. This month’s Paris men’s and haute couture will witness strict audience free amid the covid fear. The Federation de la Haute Couture et de la Mode told the luxury houses that they will not be allowed to invite guests this season as they got instructions by the police.
Even though Paris is not technically under lockdown, strict restrictions limited the movement in place nationwide which also include a 6pm or 8pm curfew. Also, a repeated failure in obeying the rules may lead you to a six-month prison sentence. Keeping the restaurants, bars, cinemas, theatres and museums shut, France’s second lockdown ended on 15 December.
In a statement to the AP, the federation said on Monday that “we confirm that there can be no public gatherings at Paris Fashion Week.” He further added, “houses can still organize ‘real’ runway shows with models broadcast live, provided that their events take place behind closed doors.”
In order to maintain the social distancing norms and the stringent restrictions, the French fashion regulatory body is practicing every necessary step.
Spanish brand Desigual expands online presence with Tata CLiQ Luxury
January: Spanish fashion brand Desigual has expanded its online presence through Tata CLiQ Luxury. Earlier, Desigual forayed its Indian presence with help of retail group Tablez. The brand partnered with Tata CLiQ Luxury to bring the unique designs and products of Desigual to customers across the country. The development came after the brand witnessed a great response from its first concept store in Delhi.
Adeeb Ahamed, managing director at Tablez quoted as saying in a press release by Desigual, “We are excited to partner with Tata CLiQ Luxury to make Desigual’s product portfolio more accessible to our existing and new customers. The collaboration envisions bringing together Tata CLiQ Luxury’s extensive reach with Desigual’s high fashion offering, to deliver a seamless shopping experience for the fashion-conscious Indian consumer.”
“We are delighted to bring Desigual, a brand much loved for its optimistic, differential aesthetic, to our discerning customers. With this addition, we are able to provide the savvy, global Indian with a truly international shopping experience – one that is focused on quality, authenticity and thoughtfulness,” said Gitanjali Saxena, business head at Tata CLiQ Luxury.
Desigual has been serving the best of their products to consumers and now aims at providing the digital presence. The Spanish brand aims at providing a unique character of its creations for the individuals wanting to be 100 per cent of themselves and express their most creative sides. The brand adjusts to needs of its buyers with the help of categories like women, accessories and footwear.
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